One of the most popular sections within Label Networks’ presentations on Global Youth Culture often stem around disruptive technologies and the differences in patterns between how young people utilize various electronic devices vs. other generations. For example, based on their DIY sensibilities, often what may have been created for a specific purpose is modified and evolves into something completely different, once in the hands of a generation that’s mastered the art of living a digital lifestyle.
In this report, we take an in-depth look at how mobile retail is evolving including why it’s so important for brands to have a mobile strategy, what works best for a new generation growing up with shopping online and data on where things are headed.
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