One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods need to significantly change to capture a new youth culture that is generationally at ease with social networks, smart phones, gaming consoles, and ease of global information access.

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