One of the most popular aspects of our Sustainability and Youth Culture presentation called “The Generation of Hope” at the Sustainable Brands 13 Conference in San Diego, CA on June 3, was around the shifts in youth preferences, awareness, and influences in eco-friendly fashion, changes in thrift store buying patterns, and the power of spending patterns.
Ironically, while the conference is considered one of the best for sustainable brands and issues in the world, we seemed to be one of the few that had quantitative data and analysis on exactly what this means for youth culture markets of 13-25-year-olds. In addition, there was some hesitation from some of the larger brands present that young people even care about sustainability issues, or that the power of their dollar means much when reconsidering their brand strategies.
Fortunately, we were able to change the thinking among many people who attended our presentation, and were then swept into on-going interviews by a diverse media representation who wanted to know more.
Here’s our story on sustainability, youth culture markets, and fashion from the freshest data currently available, including highlights from our most recent presentation.
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