Liberty Fairs is on everyone’s radar next week for the upcoming Las Vegas fashion trade shows August 19-21, 2013, including MAGIC and Project, and a new collective of shows called Modern Assembly which includes leading-edge trade shows such as Agenda, (capsule), and now, Liberty Fairs.
Launched by Sam Ben-Avraham, the man who started Project before it was purchased by Advanstar (owners of Magic and Project), and also owner of the edgy boutique in SoHo called the Atrium, Liberty Fairs is gaining a great deal of attention as the evolution of trade shows continues. Ben-Avraham is known for building up creative shows with the top brands in the industry. He’s also brought on a team of key people to help run the show, including Sharifa Murdock who helped build Project with Ben-Avraham, Stephanie Seeley, formerly the senior manager of Project and creator of the Workroom, and Ouigi Theodore, a brand ambassador and founder of The Brooklyn Circus, the influential concept store in Brooklyn, and now also a lead-curator of the show.
Liberty Fairs inaugural show taking place at the Sands Expo Venetian/Palazzo in Las Vegas will consist of top contemporary menswear brands showcasing SS14 collections along with several interesting new initiatives. First, there will be the Network area created to introduce brands and buyers to new services to enhance one’s business including Bibby Financial Services and NuOrder—the revolutionary online wholesale platform for fashion brands and retailers. There will also be an area called The Foundry dedicated to highlighting and promoting Made in USA Manufacturers and an area to learn about local resources from companies such as Industrial Revolution II, Progressive Label, The Knit House, US Blanks, United Jeans, and Cone Denim.
Also featured will be What Goes Around Comes Around Vintage Pop-up Shop, Nudie Jeans Repair Shop, Schott 100th Anniversary collaboration with Liberty Fairs, and Deus ex Machina’s Motorcycle Raffle.
In addition, Liberty Fairs has announced Concept 8366 ½ in downtown Los Angeles which is a creative space/storefront by Liberty Fairs for brands and retailers to install pop-up shops and events, rotating every 4-8 weeks. Residencies start in 2014 and applications are currently being accepted.
The show has a strong stable of brands including The People’s Movement, 3sixteen, Billionaire Boys Club, Cult of Individuality, G-Star, Dickies 1922, Raen, Skingraft, Schott, Nudie, Red Wing, Pendleton, Woolrich, and Deus ex Machina.
Stay tuned for more as Label Networks covers Liberty Fairs and all the shows in Las Vegas in the upcoming week.
