The latest cause-related collaboration is coming from Toms and Target with their new collaboration on a collection of women’s and men’s apparel, as well as housewares being released on November 16th.
Blake Mycoskie has unveiled his latest revelation in a quick video that brings the casual California lifestyle to Target shoppers for all under $50, and proceeds benefiting various causes. The results tap into today’s youth culture marketplace seeking socially conscious ways that correlate with their spending patterns and lifestyles.
Key styles and pieces include laid-back ponchos, chambray shirts faded denim, white, sweaters, and of course the quintessential canvas Toms shoes.
The cool thing is that for each item purchased, Toms and Target are giving back to charities including American Red Cross Disaster Relief, Feeding America, Food Banks, and others.
Blake Mycoskie sold half his shares earlier this spring to Bain Capital. Estimates illustrate the company to be valued at $625 million. Toms shoes, as illustrated in our 14th Annual Fall Youth Culture Study and 3rd Annual Sustainability and the State of the Future Youth Culture Study, continues to trend well, forcing other brands to step-up when it comes to their own sustainability or socially conscious business strategies.
