Author: Kathleen Gasperini

Youth Culture Study Reveals “Least Liked” Fashion Brand, Rankings of Others High on the Radar, and the Challenges of Brand Backlash Targeting Teens

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In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]

Fashion Industry Rallies for Fashion Revolution Day Calling for People to Wear Their Clothes Inside-Out and Ask, “Who Made Your Clothes?”

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Ethical Fashion topics were a key part of the Sustainatopia conference in Miami, Florida, last week, bringing to the forefront pioneers in the ethical fashion industry including Matt Reynolds from Indigenous, Marci Zaroff from Under the Canopy, Howard Brown from Stewart + Brown, along with a score of other leaders. It was an honor for […]

Global Inheritance Launches the Saving Nature Arcade: Solar-Powered Twist on 8 Bit Video Games at Coachella

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Who ever said sustainability couldn’t be fun has clearly never seen what Global Inheritance creates at Coachella Music & Arts Festival. Other than the epic music line-up, Coachella is also known for its unique art exhibitions, including Global Inheritance’s TRASHed street art bins featuring 50 artists, seesaw charging station, Recyclosaurus Rex, and now,  the Saving […]

New Youth Culture Consumer Insights Study Reveals Distinct New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]

Vans Warped Tour Announces Journeys as Presenting Sponsor for 2014 Tour–New 3-Year Deal

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Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]

Agenda Vegas Brings Leaders in Streetwear, Action Sports, and Music-Inspired Fashion and Footwear to New Levels Mixing up Business with Entertainment and Networking Opportunities

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Story and Photos by Tom Wallace and Kathleen Gasperini One of the strongest shows coming out of the Vegas fashion trade shows earlier this month was Agenda, which returned to Vegas for the second time February 17-19, 2014, as part of Modern Assembly (including Liberty Fairs and (capsule)), and challenging the status quo of MAGIC’s […]

Unliked: How Facebook Is Losing Face with Youth Culture Markets

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Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Capsule Captures Mix of European, Japanese, American Brands, Plus Surprises with Compelling Outdoor Brands

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Story and Photos by Tom Wallace and Kathleen Gasperini (capsule) trade show was among the trifecta at Modern Assembly in Las Vegas, NV, February 17-19, 2014, along with Agenda and Liberty Fairs that provided exhibitors and fashion industry leaders insights into top brands from Europe, Japan, and North America. Launched by the agency BPMW, which […]

Liberty Fairs Brings Intelligent Style, Leading-edge Denim, and Reconstructed Streetwear to the Forefront

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Story and photos by Tom Wallace and Kathleen Gasperini There’s no question that Liberty Fairs, now in its 4th show, reminds those of us in the fashion industry of the early days of Project. The show, which was launched by Sam Ben-Avraham, the original founder of Project, has made his latest incarnation of a trade […]

Fashion Shows Liberty Fairs, Agenda, Capsule at the Center of Vegas Fashion Trade Shows Showcasing Brands and Styles on Forefront of the Industry–Introduction

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The triangle of today’s most leading-edge trade shows in Las Vegas, NV, called Modern Assembly have challenged the traditional Magic and Project trade shows hosted by Advanstar in new ways. From February 17-19, 2014, these shows including Liberty Fairs, Agenda, and (capsule) have brought together trendsetting brands in streetwear, denim, contemporary, and music-inspired cultures towards […]