While may seem like the season for surfing is in the summertime, when it comes to professional surf competitions and the wrap-up of championship titles, the cusp of North American winter is the ideal timeframe due to big surf, particularly in the Mecca of surfing, Hawaii. Over the next few weeks, Label Networks will once […]
Author: Kathleen Gasperini
Surf Round-up: Pro Surfing Gets New Media Distribution Deal with Facebook, YouTube, ESPN; Swatch Longboard Championships Boost Surfing in China for Women; HIC Pro Launches Big-Wave Season in Hawaii
Top 17 Women Surfers Chosen for 2014 ASP Women’s World Championship Tour, Plus Swatch Pro World LongBoard Championships Head to China, Stoking Shanghai Surf Fans
The surfing season has wrapped-up for the top women pros for 2013 with Carissa Moore, 21, being crowned the Association of Surfing Professionals (ASP) Women’s World Champion. Now with the women’s division no longer a part of the Vans Triple Crown of Surfing again for the 3rd year in a row, the big North Shore […]
ESPN Ends International X Games–Keeps Just USA Events
It’s the end of the international versions of the ESPN X Games. Today, ESPN released a statement about why they are no longer hosting X Games outside of the United States: ESPN today announced it will not continue with X Games events in Barcelona, Munich, Foz do Iguaçu, Brazil and Tignes, France. We are proud […]
Digital Entertainment Patterns and How Youth Culture Is Leading the Way—Fresh Insights from Label Networks’ Fall Youth Culture Study 2013
It’s clear after last weekend’s Emmy Awards that the “best in broadcast TV” is no longer a working subtitle for this awards show. With cable shows such as “Homeland,” “Veep,” “Breaking Bad,” and Netflix’s “House of Cards” taking home best director, actors, and outstanding series awards, and shows like “Downton Abbey” capturing the attention of […]
Label Networks Presents 13th Annual Fall Youth Culture Study: Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Technology and Communication Patterns, Digital Entertainment, Plus Market Opportunities and Trends in Fashion, Sneaker Culture, and Music
Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]
Fresh Insights from Label Networks’ Fall Youth Culture Study 2013: Advertising—“Since brands have to advertise, what type of advertising do you prefer most?”
When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]
Olympic Round-Up: Tokyo Lands 2020 Games, Wrestling’s Back In, But “Roller Sports” Sidelined
The International Olympic Committee (IOC) announced some big news this past week, first with selecting the Summer Olympic Games of 2020 to be held in Tokyo, Japan. Secondly, was the news that wrestling would be added back in the same year, beating out baseball/softball and squash. For those of us who have been following the […]
Label Networks Presents 2nd Annual “Sustainability and the State of the Future Youth Culture Study” –Fresh Insights on How Youth Care, Buy, Act on Sustainability and Impacts for the Future
We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]
Project Las Vegas Launches Threads and Fins Surf Culture Destination, Project MVNT Is Back With Street Hearts, Plus Premium Denim, and Grooming
The Fall fashion trade shows in Las Vegas from August 16-18, 2013 bring with them the fashion industries best, along with several new inspirational destinations that illustrate fresh angles on different genres of fashion. Just as Modern Assembly has given rise to a new platform for brands ranging from streetwear, outdoor, action sports, and denim […]
Liberty Fairs—New Fashion Trade Show Brings Several Fresh Initiatives to the Fashion Industry
Liberty Fairs is on everyone’s radar next week for the upcoming Las Vegas fashion trade shows August 19-21, 2013, including MAGIC and Project, and a new collective of shows called Modern Assembly which includes leading-edge trade shows such as Agenda, (capsule), and now, Liberty Fairs. Launched by Sam Ben-Avraham, the man who started Project before […]