The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA, January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive […]
In what’s become known as the crown-jewel of surfing, the Billabong Pipe Masters is one of the most highly anticipated surfing events in the world. Not only does it gather the top surfing pros from around the globe and industry elite, but the location, the Banzai Pipeline on the North Shore of Oahu, is known […]
The growing number of online trade shows is a strong indication that even though the fashion industry tends to be slow when it comes to digital and mobile commerce and technology, there are some brands, fans, and industry leaders who get how a new generation of consumers shop and why. In this profile report, we […]
The latest outline of the various international cities and sporting disciplines for the global expansion of the ESPN X Games has been revealed, indicating where new and old sports favorites will come to life around the world in 2013. The expanded X Games will feature 6 host cities, 7 sports, and 26 disciplines in Foz […]
Tis the season for big waves across some of the hottest surf spots in the world, and with it comes major action in beautiful competitive settings among the world’s top surfers. First, Kelia Moniz won the ASP Women’s World Longboard Title at the Swatch Girls Pro in Wanning, Hainan Island, China last week, November 25, […]
H&M, the fast-fashion giant from Sweden continues to blaze trails going into the holiday season with their latest masstige collaboration with Maison Martin Margiela, and latest reports from the Global Sustainable Textiles Market Report that once again, they are the largest manufacturer of organic cotton in the world. First, the brand is known for their […]
Parking lot d ’elegance and surf culture came together last month at Deus Ex Machina’s latest soiree in Venice, CA. Known for its eclectic corner location at the intersection of Venice and Lincoln Blvds. the retail flagship has become more of a hang-out for the new generation of greaser retro moto biker-heads and bearded surfers […]
Youth culture today is generationally at ease with computers, touchscreens, smart phones, video cameras, social networks, and gaming platforms. They are so entrenched in internet technology and new ways of social engagement, that they have a different thought process toward fashion, music, sports, spending, and communication patterns. Interestingly, while there’s significant hype on Apple’s iPad […]
Surfing continues to go through unprecedented changes as the effects of the economy take its toll on what survives and what doesn’t, and new interests re-shape the traditional standards of an industry in major flux. To start, on the cusp of news that Nike/Hurley will no longer be sponsoring mainland’s largest surfing event, the U.S. […]
When it comes to favorite footwear, the majority of 13-25-year-olds across the United States will name a sneaker brand over a footwear brand which is why understanding sneaker culture, including blogs, is of importance for this marketplace. In this story, we take a look at fresh data from Label Networks’ Fall Youth Culture Study 2012 […]