Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
Photos by Tom Wallace Last weekend, June 28-July 1, 2012, downtown Los Angeles was transformed into the platform for the X Games, often referred to as the alternative Olympics by action sports fans. Events ranging from skateboarding vert and street, to BMX in the same disciplines, freestyle motoX, and rally car racing make for […]
Label Networks’ Summer Youth Culture Study 2012 is well underway, revealing significant changes in youth culture patterns and preferences when it comes to social networks, new platforms, usage patterns, internet, cell phones, features, and video gaming habits. One of the most remarkable shifts in the last year and more specifically, the last 6 months, is the […]
Data-acquisition is rounding-up for Label Networks’ Summer Youth Culture Study covering latest trends in the Digital Lifestyle, Sponsorship, Advertising, and Lifestyle Influences in Spending, Fashion, Music and More. In this story, we take a look at some of the most significant shifts in preferences in advertising among 13-25-year-olds across the United States. Results will move […]
While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
The sad news May 4th that Adam Youch, also known as MCA of the Beastie Boys, passed away at the age of 47 years-old was devastating and inspired a flurry of tweets and Facebook messages that is still trending days later. Ironically, the weekend before, we’d witnessed Mike D of the Beastie Boys’ latest art […]