Photos by Tom Wallace. There’s a growing number of cartoon or kid-show related licensing deals filtering throughout streetwear and street art these days, from brands creating collaborative apparel and accessories, to street artists creating new works based on cartoon, super hero, or in the case of this Sesame Street collab, old-school children’s entertainment. Last weekend, […]
At a potential $11.6 billion price tag, if the deal goes through, Monster would be the largest acquisition Coca-Cola’s ever done. Full Throttle, Coke’s energy drink in this space, simply doesn’t cut it when it comes to energy drink preferences among youth culture, which is the main reason Coke’s after Monster. As we’ve noted over […]
From old-school wooden Alva, Hobie, Sims, and Tenderfoot skateboard decks, to classic cruiser bikes like the 1965 Flightline, the Venice Surf and Skate Fest was a reminder of where the surfing, skateboarding, and beach cruiser crossover first took place. Retro surfing posters, Beach Boys music, and even classic Zipees roller skates rounded-out a scene that […]
Weekend 1 of Coachella Music and Arts Festival April 13-15, 2012 in Indio, CA, produced by Goldenvoice brought with it an explosion of great music, artistic inspiration, gorgeous scenery, and Tupac from the dead. The hologram of the famous rapper, who “joined” Dr. Dre and Snoop Dogg during the closing set on Sunday night has […]
Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]
Fashion is full of ironies especially when it comes to American youth culture fashion movements. In this story, from our Spring Youth Culture Study 2012, we take a look at how this marketplace has changed their preferences for why they buy what they buy and how this is impacting fashion as a whole.
The Vans Warped Tour kick-off March 29, 2012 at the Club Nokia in downtown Los Angeles marked the official call that summer music tour season is about to begin. Coming into its 18th year, it can easily claim the title of the longest running music tour in North America. Kevin Lyman, founder and director of […]
Last weekend one of the most prestigious events in snowboarding, the Burton U.S. Open, took place at Stratton Mountain, VT. Tight competition on well-planned courses and jumps, within several days of festivities, including a celebration of the event’s 30th anniversary, brought the snowboarding industry together for the wrap-up event of the season. In it’s 30th […]
Invisible Children is a non-profit that’s become incredibly powerful and popular among youth culture within the last 5 years based on unique ways of engaging today’s technically savvy youth culture marketplace and increasing awareness about Ugandan warlord Joseph Kony who continues to abduct and create children soldiers, among many other monstrosities across Central Africa. On […]
Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]