Vans Triple Crown of Surfing on the North Shore of Hawaii will bring thousands of fans, surfers, and media over the next few weeks.
Author: Kathleen Gasperini
Surf Industry Shake-up as ASP CEO Brodie Carr Resigns Due to Miscalculated Results in Crowning Kelly Slater, Plus Kick-off of Vans Triple Crown of Surfing
Burton Launches LucasFilm Collab with Limited-Edition Star Wars Boards and Helmets
The Force is with Burton in their new series featuring official Star Wars images on boards and a helmet in a limited-edition collaboration with Lucasfilms. Launched for the holidays, its perfect timing for little shredders, but you can bet that Star Wars collectors across the board will want these keepsake items, especially the RED Avid […]
Kelly Slater Wins Historic 11th ASP World Title at Rip Curl Pro Search in San Francisco
Pro surf season is in full swing with Vans Triple Crown starting in Hawaii, ASP Rip Curl in San Francisco, and incredible surfing pushing the sport in new ways.
Vintage Paris-How a Fashion Capital Is Leading Trends in the Secondary Market Scene
Telltale changes in shopping patterns among youth culture mean an explosion in vintage/thrift stores and retro iconic trends. Here’s the latest from the leading the scene.
China Gets Its First Taste of Professional Surfing as the Swatch Girls Pro Launches
Although women’s pro surfing has had a hard time with sponsors and events, one good thing is a new event in China for the world’s best longboarders, and opening the door for the sport to a massive new audience.
NYC Documentary “Everybody Street” Launches Kickstarter Campaign to Expand, Adding to the Growing Buzz of Street Photography and Real Stories
NYC photographer and filmmaker, Cheryl Dunn, featured in Art in the Streets and Beautiful Losers, attracts support of growing street photography scene.
GLM, The Company Behind Surf Expo, Launches New ASR-inspired Trade Show, Launch
While it may seem like who needs another trade show, apparently the action sports industry does.
Burton to Exhibit at Outdoor Retailer for First Time -Joining Ranks of Action Sports Making the Move
Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?
Today’s Youth Demographic Attracted to New Methods of Advertising -Data, Quotes, Examples from Label Networks’ Fall Youth Culture Study 2011
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Coke’s Move to the Beat Olympic Campaign Hopes to Draw Youth Culture To London Games 2012
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.