Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
Author: Kathleen Gasperini
Sports to Learn -Understanding Top Sports Youth Culture Aspires Towards, Means New Directions in Lifestyle Associations
Tough Times for Pro Women Surfers with No Vans Triple Crown Series, Low Prize Purses, Plus Who’s Confirmed for 2012 ASP Tour
The Triple Crown in Hawaii is ramping up as the final stage for surfing competition, but this year, there are no women’s events. What this means for the state of surfing.
Scream for the Truth Campaign by Japanese Rock Band Dir En Grey about High Radiation Levels Brings Massive Attention to the Ongoing Problem
As a follow-up to their very candid remarks on the true state of affairs in Japan, this concept takes this to the next level with a billboard in Times Square.
Jake Burton Diagnosed with Cancer
Snowboarding’s pioneer has a difficult path ahead of him, but all remain hopeful for recovery.
Americana Fashion’s Latest Subculture -Reflections of Past California
A new twist on a retro culture, the latest mash-ups feature pure West Coast vibes. Here’s hot it’s inspiring fashion, footwear, collabs, art and style from this growing movement.
Volley, Australia’s Most Beloved Sneakers, Debuts in the USA with Cool New Collection and Kick-off Party Featuring Ben Lee
As soon as Volley launched, UrbanOutfitters.com wanted them. The “Converse” of Australia hits America.
LA vs. War -9.11 Commemorative Exhibitions by Street Artists Took Place Across the Country Last Weekend and Here’s One of Our Versions
Asking the question: After 10 years of the Global War on Terror, where do we now stand as a nation? Top street artists answered.
Sneaker Report 2011 -Label Networks’ Analysis on Top Styles, Colors, and Reasons Why Certain Brands Now Resonate with Youth Culture More Than Others
Three distinct movements among a new generation of consumers are changing the course of footwear trends, particularly sneakers. Here’s what’s going on.
Snowboarding Olympic Qualification via FIS Rules Approved by IOC Proves Yet Another Frustrating Blow to the Industry
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Quirky Miniature Replicas of Levi’s Vintage Clothing at Project Draws Attention to New Ways of Exhibiting
A unique way to jump back into Levi’s massive archives is to showcase in miniature.