Adidas keeps Yamamoto on a pedestal, creating only the high-end collection Y-3. Strategically, it makes sense. In new short documentary, Yohji reveals his inspiration.
Author: Kathleen Gasperini
Adidas’ Upcoming 10-Year Anniversary with Y-3 Designer Yohji Yamamoto Features Rare Documentary on the Shy Designer and His Inspiration
Olympics Are Probably Moaning as ESPN X Games Announces New Expansion Now With 6 Events Globally
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population
What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.
Fuel TV Executive Vice President CJ Oliveras Departs–How This Effects Action Sports
A pillar in the action sports community, Oliveras’ decision marks a change on the horizon.
Non-Toxic Revolution Marks Latest Initiative of Highly Popular Youth Non-Profit Keep-a-Breast
There’s a bigger picture to having healthy boobs and KAB knows how to make a difference -this time with the launch of the Non-Toxic Revolution.
Coachella’s Human-Powered DJ Stage Among Cool Interactive Eco Elements at the Festival
While obviously the main draw here at Coachella is the music line-up, the eco arts portion, courtesy of Global Inheritance provides new ways of doing things.
Vans Warped Tour Kick-off Reveals Summer Headliners, Paramore, 3OH!3, Devil Wears Prada, Plus Engaging Sponsorship Initiatives, Eco-Sustainability, and More
The most renowned music tour in the world for youth culture, founder Kevin Lyman with Steve Van Doren announced great plans for the Vans Warped Tour this summer.
Street Artist JR Takes InsideOut Project to Tunisia Bringing Awareness of Art, People, Freedom to Arab Country
TedPrize winner JR dives right into his street art project bringing awareness of art as influential as politics with Artocracy -covered by AlJazeera, as art challenges revolutionaries.
Japan Relief Efforts Sprouting Up Across Youth Culture Industrie-Here’s a Round-up of What’s Taking Shape
There many ways that people are springing into action to help relief efforts in Japan. Here’s the start of what will be an on-going round-up.
Iceland’s Upcoming Reykjavik Fashion Festival and Latest Tourism Video That’s Gone Viral Illustrate Creativity Spawned Despite an Economy Under Reconstruction
While heart’s heavy with what’s taking place in Japan, here’s an inspiring story of a country coming out of crisis through creativity and a new youth culture.