Author: Kathleen Gasperini

The Weezer-Hurley Weirdness: What Can Happen When a Brand and a Band Get Too Close

Band merch deals with brands are not uncommon, but in this situation, it felt like a sell-out.

Magic, S.L.A.T.E., Street Fashion Trade Shows Bring-out the Bi-Annual Gathering of the Tribes Complete with New Urban Prep, Sport Styles, Goth, Emo, Punk, and Indie Trends

Urban mixes with prep are clearly on the rise, but then again, youth’s love of Goth also makes these areas of MAGIC fashion trade show a wild ride.

Project Trade Show Review: The Irony of New Heritage, Re-make of Prep, 50’s Denim, and How Americana Has Gone Global

Known as one of America’s best denim lifestyle trade shows, Project attracted best in the industry, with several new brand surprises and old brand reinventions.

Class at ASR Brings Mix of Swim, Surf, Beach Lifestyle, and Denim Creating a Unique Dynamic in Fashion Trade Show Platforms

This show within The Show may just have overshadowed the mothership.

ASR Runway Show Remains a Highlight of the Trade Show Featuring Latest Trends in Swimsuits and Beach Style for Summer 2011

Now a must-see event during ASR, the swimsuit runway show featured bikinis with retro and progressive designs, lots of neon, patterns, beach lifestyle with a more urban edge.

Evolution of Project Indicates A Fresh Take on the Popular Trade Show Rooted in Denim Lifestyle, with New Concepts for Design, Social Media, and Education

Label Networks interview with Vice President of Marketing and Communications, Nancy Berger reveals many new ideas and fresh concepts about to unfold with one of America’s favorite fashion trade shows.

Agenda Trade Show for Action Sports and Streetwear Apparel, Footwear, and Lifestyle Accessories Introduced New Exhibitors with Industry Legends Indicating a Strong Market Category

Lots of business was done at this Fall’s show yet still with the quirky surprises and fun of a crossover show that’s obviously growing.

The Rise of Women’s Motocross and What It Means to Athletes, X Games, Sponsors, and Fans

Taking an in-depth look at increased popularity of women’s motocross, plus athlete superstars like gold-medalist Ashley Fiolek, and LN data, it’s clear that this is one sport with excellent marketing and sponsorship opportunities.

Women’s Skateboarding Take to New Heights at X Games 16

An Adrenaline-Filled Skateboard Vert Women’s Final Kickflips Gaby Ponce to Her First Gold Medal at X Games 16.

X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent

A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.