Author: Kathleen Gasperini

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.

Accessories Profile Report: Top Trends from Summer Indicate Key New Ways Youth Culture Is Creating Personal Style

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Label Networks’ summer photo report taken from our researchers shooting trends across the USA indicate fresh new things to look for when it comes to accessories on guys and girls.

Berlin Round-up: Fashion Week, Bread & Butter, Bright Trade Shows, plus Tony Hawk and Friends

Fast becoming the place to be July 7-10, Berlin pulled out all the stops when it came to kicking-off fashion season and trade shows, including a stopover by Hawk and friends.

Kingpins of Culture Jamming, Improv Everywhere Spoofs NYC Subway Riders with Princess Leia vs. Darth Vader Scene

Star Wars has become so iconic that it’s one of the best to turn mundane tasks such as public transportation into a potential movie scene.

Rockstar Mayhem Fest Kick-off Brings-out New Gen of HeadBangers, Sponsor Programs, Metal Fashion Inspired by a Ripping Bill with Korn, Rob Zombie, Lamb of God, Five Finger Death Punch, Hatebreed

This summer’s hottest metal tour features all the proper mayhem necessary, spiced with pyrotechnics, flash bombs, gore graphics, and the Metal Mulisha. Here’s what went down.

Nikita Collaboration with K2 Snowboards Brings Girl Riders to the Forefront

Fashion and snowboarding continue to be an attractive combination, but this collab may mark a turning point for many reasons.

Anime Expo Barnstorms Los Angeles Attracting Thousands, Illustrating Strides of Influence from Anime, Manga on Youth Culture Entertainment, Fashion, and Lifestyles

As one of the fastest growing segments of entertainment among young people in the USA, anime and manga subcultures have hit the mainstream, sparking trends in fashion, reading, and imagination.

Street Fashion Report: Traveling the Country this Summer, Our Fashion Reporter Provides Latest Scoop on Fresh T-shirt Graphics, Youth Styles, Accessories, Denim, Hairstyles

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What’s hot in youth culture based on what’s actually being worn is often at odds with designer’s predictions and various runway fare. Here’s a look at summer’s trends.

Successful Launch 16 of the Vans Warped Tour Marks Fresh Trends in Sponsorships, Music, Fashion for a New Generation

As the largest, longest-running youth culture music tour and festival ever, it’s always a monumental occasion when Warped hits the road. Here’s what went down.