Author: Kathleen Gasperini

Country Throwdown Tour Mixes Top Country Like Montgomery Gentry and Eric Church with New Artists and Brings-Out the Cowboy in Youth Culture

The first multi-stage country tour’s success with youth culture across North America gives rise to new trends in music, songwriting, fashion, and lifestyles.

Vans Warped Tour Announces On-Site Sponsorship Activties–Leading-edge Ideas, Activities

North America%uFFFDs longest running music tour and festival at year 16 announces key on-site activities and sponsorship programs. Launch date Friday, June 25.

Billbong’s Swimsuit Fashion Runway Show at Design for Humanity Showcases Homage to Roots Plus Modern Elements

One of the more modern swimsuit shows we%uFFFDve attended, Billabong%uFFFDs Design for Humanity show illustrated their design team%uFFFDs cut-and-sew expertise.

Billabong’s Design for Humanity Featuring a Surf Fashion Runway Show, Fischerspooner, Kid Sister, Live Art, and Charity Rocks the Paramount Backlot Studios

In its 4th year, DHF raises money for another worthy cause -Invisible Children -while creating a memorable event that combines many aspects of youth culture lifestyle.

The World Cup at Crewest Brings Mix of Street Art and Soccer Fans, plus Fox Sports Espanol

Renowned artist ManOne has created a unique international show combing the best of sports and street art at Crewest Gallery.

What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.

Fashion_by_gender_200

While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.

Project’s Founder and Director Leaves, July Show Canceled

Founder Sam Ben-Avraham has exited with Andrew Pollard as the new President. What this means for Project, a premiere denim, upper streetwear, contemporary fashion trade show.

To Write Love On Her Arm-How T-shirts Launched a Love Movement

Often noted for their success in dealing with youth depression and suicide, TWLOHA is also a unique example of how social media and T-shirt merch can launch an entire organization.

Connecting with Chinese Youth Culture -The Creative Crossover

Qzone_peeps_200

Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.