Author: Kathleen Gasperini

Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”

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Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Nike 6.0 Women’s Collection -Action Sports Girls On the Rise

Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.

Top On the”Don’t” List for Bad Fashion for 2010 Goes to Burton as They Unveil the Official USA Olympic Uniforms

Taking a prime opportunity to make the USA shine in a sport we created, Burton’s team uniforms take a major fashion step backwards.

%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands

Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.

Profile: Surface to Air -Paris Collective, Store, Design and Music Video Directors, Trade Show Creators of Rendezvous and Virtual Fashion Trade Show LeNewBlack

Collectives that capture our attention often have more than just a fab store and collection. The latest from Surface to Air is a trend worth noting -the rise of virtual fashion trade shows.

Vespa Culture Continues the Cred-Factor of Cool Found In the Cult of Transportation

How Getting from Point A to Point B Has Become a Lifestyle from Ruckus Riders to Fixed Gear, DIY Harley’s, to Ubiquitous Vespas. LA’s newest store showcases the best, the retro, the garage, the apparel.