Author: Kathleen Gasperini

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.

Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines

Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.

Agenda Fashion Trade Show Part 2 -More From the Floor

Here’s the inside scoop from Agenda on who’s doing what in streetwear, urbanwear, contemporary crossovers, footwear, and accessories.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.

Agenda Fashion Trade Show at New Location Rocks Hard, Captures More Action Sports Brands Catching the Street-Vibe, and Proves Change is Good

Earlier date, improved venue, great DJs, food, art, and excellent line-up of streetwear brands, no wonder action sports wants in.

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.

S.L.A.T.E. Fashion Trade Show Makes Moves to Capture Lifestyle Elements of Leading-Edge Brands Represented, Starting with New Alliance with Vegas Hard Rock Hotel

As more fashion trade shows seek innovative ways to attract exhibitors, retailers, industry players, new strategic moves with hotels and events inspire the overall experience.

Michael Jackson, King of Pop, Rest in Peace

What went down in LA for Michael Jackson’s memorial and the impact on a new generation.

Success of Largest Anime Expo Illustrates Importance and Influence of Anime, Manga on Youth Culture in Entertainment, Fashion, Accessories, and Lifestyles

Character fashion crosses over into the real-world while fans of one of the fastest growing forms of entertainment take trends to the next level. Let’s just say there’s no recession here.

Bread & Butter Back in Berlin Launches a Successful Show for Street, Urban, and Denim Brands in the Historic Berlin-Tempelhof Airport

Still the show to be at for brands entering the European marketplace in streetwear, sport, urban, and denim, B&B’s return to Berlin proved to be a good idea.