Author: Kathleen Gasperini

Urban Outfitters Goes M-Commerce, Setting Standards for the Wave of the Future of Retail

Things are headed in this direction with the colliding of youth culture’s digital lifestyle including mobile habits, content, and shopping patterns. Now it’s not just the Japanese that are on it.

%u201CEndless Bummer” Executive Produced and Co-Written by Warped Founder Kevin Lyman Released by National Lampoon

Debuting in Ventura where it was filmed, this hilarious surf flick will surly be the “Fast Times” of a new generation, especially given its epic soundtrack.

Vans Warped Tour’s 15th Anniversary Kick-off Proves an Ongoing Formula for Success with a Mix of Bands, Unique Sponsorship, and Starting Point for Youth Culture Trends

With bands ranging from 3OH!3 to Fear, hundreds of thousands of kids flock to this tour each year, making the Vans Warped Tour the official rite-of-passage in American youth culture. Here’s why.

The Rise of Band Merch as Important Fashion Component in Youth Culture Lifestyles

With summer music festival season in full-swing, the focus on band merch, new T-shirt graphics, styles, and changes in spending patterns bring fresh importance to this influential component of youth culture fashion.

Arkitip X Shepard Fairey X Alife X Incase -How Specific Elements Can Come Together to Create an Entire Movement

Here’s one event, magazine, and T-shirt collaboration not to be missed.

Bread & Butter Continues it’s Reputation for Innovation, Showcasing 9 Unique Hall Segments Built Like Shop Concepts, and Other Key Features

Europe’s most notable trade show for Streetwear, Urbanwear, and Denim, Bread & Butter now back in Berlin, previews fresh trade show concepts once again.

Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture

Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.

%u201CRecession” Shopping Patterns Shift-Measuring Where the Youth Market’s Shopping More, Less, and Why

Unique report on preferred shopping destinations reveal forecasts of what retailers and brands can expect as market opportunities from youth culture consumers.

%u201CVans: Off the Wall” Book is Released Tracing the History of the Iconic Brand, So-Cal Skate Culture, Founder Steve Van Doren, and Top Skaters Tony Alva, Steve Caballero

The highly anticipated release of the “Vans book” is out today, delivering a great read on the history of the brand, skate/surf culture, icons, and the influence of Sean Penn’s Spicoli.

How Video Gaming is Changing the Face of Real World Fashion

Video game designers in character-fashion, plus manga, and anime continue to crossover into youth culture as a major source of inspiration. Here are some real-world trends to expect this summer and fall from the virtual world.