Author: Kathleen Gasperini

E3 Expo Reveals New Energy for Video Gaming Industry, New Releases, and Star-Power Including the Beatles, Tony Hawk, Steven Spielberg, and More

This is one genre of entertainment that’s still going strong. Here’s the Label Networks report from the show.

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.

New Streetwear Trade Show: Higher Ground at the Hard Rock Takes a Bold Step to Attract Select Brands, Retailers, Media

Bucking trends, here’s another trade show to consider. Things are getting very interesting.

Top New Forms of Digital Communication in Youth Culture Markets

Fresh data reveals how new media and communication patterns have changed in the North American Youth Culture Study 09, plus new ways to connect with the youth marketplace.

The Urban Cycle Fashion Movement and the Cult of Transportation

When the journey surpasses the destination, and style and green ethics count too, you know you’ve located a worthy trend.

%u201CWhat is your favorite brand of footwear?” plus Changes in Spending on Footwear and Sneaker Culture Trend-Fresh Data

Label Networks’ Spring Youth Culture Study 2009 drops today, and in it, top footwear and sneaker culture trends. Here’s a sneak-peak.

Skingraft Designs and Elmer Ave. Boutique Opening Inspire LA Fashion, Music, and Artistic Scenesters with Leather Jackets, Deconstructed Menswear, Bridal Atelier, Equestrian Motifs, and a Beautiful Showroom

Bucking trends and opening a showroom/boutique in downtown LA proves that not all retail in LA is over. Just stale staid stores on Robertson Blvd.

Financial Round-up: Adidas Profit Falls 97%; Iconix Buys 50% of Ed Hardy; Publishers of Snowboarder, Surfer, Powder Files for Chapter 11

Financial reports released from Q1 indicate we’re not close to seeing the end of change among key brands in youth culture just yet.

Cowgirl Fashion Trends Are Seeping Into Many Other Facets of Fashion as Plaids, Sundresses, Cowboy Hats and Boots Take Their Cues from Cowgirl Attitudes Across America

In Part 2 of our country and cowboy fashion report, we take a look at young women from the heart of the USA and how authenticity and value combined with modern prints, graphics, styles, accessories are influencing fashion.

Immigration Reform Protests in Downtown LA Bring Diverse Youth Groups Together with American Apparel at the Forefront

Thousands of activists gathered May 1 in alliance for immigration reform, workers rights, and Made in America symbolism, many carrying Shepard Fairey posters and American Apparel “Legalize LA” T-shirts.