Big-Box Retailers’ Masstige Moves: H&M’s Highly Anticipated Collection from Comme des Garcons Drops in Harajuku; Target’s Designer Collaboration Program Announced with Alexander McQueen
Moving full-steam ahead with the masstige movement of high-low collaborations, H&M and Target figured out how to create the hype of “wanting” something vs. “needing” something in times of economic crisis.
Obama Friended Youth Market via Savvy Usage of New Media and Technology -Label Networks Taps Into the Digital Lifestyle Report to Illustrate Where the Campaign Worked and Why
Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.
Growing Subculture of Young Adult Fiction,”Demento Mori” Tackles Issues of Death and Feeling Invisible as Illustrated in the New York Times Bestseller”Ghostgirl”
Spooky emo book hits New York Times bestseller during Halloween but taps into the darker side of ironic youth culture literature reshaping young adult fiction.
The Cult of Transportation: How Getting from Point A to Point B Has Become an Art Form and Lifestyle from Ruckus Riders to Fixed Gear, Drifters and DIY Harley’s
Label Networks’ Humanitarian “Green Marketing” Profile Report reveals what’s good for non-profits tends to work best for for-profits as well when it comes to reaching youth culture.
Detour Festival in the Streets of Los Angeles with Gogol Bordello, The Mars Volta, Hercules & Love Affair, Cut Copy, and DataRock Among Others Provide Glimpse of a Vibrant Future Downtown
Cultural revival is happening in downtown Los Angeles as it continues to establish itself as a leader of the music scene as indicated by the popularity of the Detour Music Festival.
