Author: Kathleen Gasperini

ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, 90s Belts Dresses

In Part 2 of the ASR Fashion Show story from the trade show last week, January 24-26 in San Diego, Label Networks delivers images of top brands in action sports and trends in lifestyle apparel relating to this industry.

Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture

It was a crazy action sports weekend with ASR and Agenda ending in San Diego, and the Winter X Games wrapping up Sunday, January 27th in Aspen. As snow blanketed the mountains in Colorado, ESPN delivered a tight package of winter action sports drama with Shaun White stomping the Men’s Superpipe with a frontside big air, front and backside 1080’s, and a frontside 1260 at the very bottom of the pipe, beating out Japanese phenom Ryo Aono.

Incase -Where Lifestyle meets Technology and Apple Enters the World of Boutiques

Technology and industrial design never looked as good as it does with Incase, the Apple-centric accessory brand moving into boutiques near you. Label Networks catches up with Dre Hayes from The Foundation to get the scoop.

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.

China Youth Culture Online Shopping Habits: Fresh Data on Patterns Traits in Youth Culture Across Beijing, Guangzhou, Shanghai Reflect Demographic Differences Opportunities Among World’s Largest Consumer Marketplace

In honor of Chinese New Year, this week Label Networks takes a look at many important characteristics and preferences among 15-25-year-olds in China, particularly among the middle-to-upper class across Beijing, Guangzhou, and Shanghai, based on fresh results from our 3rd annual China Youth Culture Study 2008. Overall, when compared with our other Global Youth Culture Studies, including Europe, Japan, and North America, the changes from China past studies have been the most significant, indicating that China is the marketplace undergoing the greatest changes across the board.

Denim Trends in Purchasing Patterns Changing Size of Market Indicate Opportunities within Specific Demographics in Youth Culture for the Industry

In our Street Fashion Business Resource Report, Label Networks uncovers what’s going on in the changing denim marketplace, not only with brand preferences, but also spending patterns, key price points based on specific demographics, and new opportunities for price-point denim and premium denim.

SneakPeakInside Label Networks’ Presentation”Global Youth Street Culture Fashion Trends” at MAGIC February 13 14th -Topic: What to Expect on the State of Retail Youth Culture Markets

One of the most important sections of Label Networks presentation, “Global Youth Street Culture Fashion Trends” taking place in the South Hall at MAGIC International Fashion Trade Show February 13 and 14 in Las Vegas, is the section within our presentation about what’s going on with the state of retail. Given the difficult economic climate, when it comes to retail and reaching global youth culture, many mass retailers have expanded outside of their usual territory, while smaller boutiques, in particular web boutiques have found strong niche consumer bases that are effectively reaching the marketplace, and in effect changing up the business of fashion.

Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion

Coming off the trade shows last week including MAGIC, Project, Pool, and United, Label Networks has decided to provide subscribers insight into some of the highlights from our presentation which took place on February 13 and 14th to maximum-capacity crowds.

MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, Street Culture

The MAGIC International Fashion Trade Show February 12-15, 2008 brought out more than 100,000 manufacturers, buyers, retailers, fashion-forward designers, along with the latest up-and-coming styles primarily from North America, as thousands of people in fashion and related industries such as music, electronics, and video gaming gathered in Las Vegas for 4 days to see the latest trends from the industry.

The Power of Pop-up: Comme des Gar?ons Opens Guerrilla Pop-up Store in Downtown LA with Opening Attracting Scores of Industry Players Coming from MAGIC and Project Insight from Label Networks’ Presentation on Pop-up Trends

Late Saturday night February 16, on the heels of successful trade shows at MAGIC and Project in Las Vegas, scores of fashion industry insiders made their appearance at the coveted guerrilla pop-up store opening of Japanese high-end street brand Comme des Gar?ons in downtown Los Angeles. Located across the street from Label Networks office, our new neighbors greeted us kindly as we, along with many others, made our way behind a black gate into an alley located next to a cool local sneaker shop to get access to the hidden store. It’s so secret that the only way you can find the entrance is to look for the alley dumpster–the door’s on the other side.