Author: Kathleen Gasperini

X/Y Tribes in the House: How Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting Today’s Youth Culture Markets

Entertainment venues, like any other industry trying to be relevant by 2010, need to address the importance of attracting youth culture markets, namely 13-25-year-olds.

Children of the Revolution: Bohemian-Rave Chic among Youth Markets Redefine Expectations for Back-to-School and Street Styles for Spring/Summer %u201809

While recent fashion runway shows illustrate S/S09 fashion as moving classic, even pin-up, youth culture street styles are moving in the opposite direction with mash-ups of bohemian chic, rave, synth-pop rock influences, developing an altogether original style.

Footwear Photo Report Part 1: Trends Resulting from How Youth Culture is Wearing Shoes Indicate Which Brands Work Best for New Styles on Fashionable Feet

It’s not just the brands preferred but how the target demographic wears various styles that have made this footwear photo report uniquely special and indicative of what brands work best in the future.

Footwear Photo Report Part 2: Sneaker Ballerina Flats, Gladiator Sandals, and New Twists on Skate Shoes Among Top Young Women Styles

In part 2 of our street report, we take a look at the top styles young women are wearing across the country and how color, materials, and patterns have taken on a key roll in fashionable footwear among young women.

“What electronic device can you not live without?” Fresh Findings on Consumer Preferences Reveal Youth Market Lifestyle’s Tied Closely to Favorite Electronics – Which Have Changed in the Last Year

Label Networks’ Digital Youth Culture Lifestyle Report reveals many things when it comes to 13-25-year-olds’ preferences and trends in new media, technology, and communication patterns, but also based on electronics, where things are headed within the changing face of entertainment.

China Youth Culture Report: In Honor of the Beijing Olympics, Label Networks Delivers a Round-up of China Trends Covering Online Shopping Habits, the After 90’s Generation, Super Girls, Digital Lifestyles, Fashion, and Impact of the Growing”Pride of China”

In honor of the Beijing, Olympics, Label Networks’ releases a complete round-up of top stories from our China researchers from Beijing, Shanghai, and Guangzhou including latest trends in online shopping patterns, the Super Girls phenom, blogging culture, After %u201880’s and After %u201890’s lifestyles from the largest new consumer group in the world.

Yellow Packs a Punch in Youth Fashion -Where It Came From and Where It’s Headed Next

Fashion,accessories,color,yellow,sunglasses,bags,purses,denim,rave,Technicolor,Paramore,Hayley,Martin,trendsVans.Converses,sneaks,Converse,tights,pants,graphics,T-shirts,Cobra,Starship,music,influences,ties,merch,colorwaves,2008

Future Forecasting: Changes in Top Future Concerns Among North American Youth Culture Indicate There Are Several New and Growing Trends Impacting Lifestyles and Choices

Since September 11, 2001, Label Networks has been tracking youth culture markets of 13-25-year-olds across North America (and later, Europe, Japan, and China) about top future concerns to get a sense of the mindframe of the marketplace. Released today in our Fall Study 2008, results reveal the greatest changes in 7 years, indicating a cultural shift under way.

Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most

Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.

Defining the Technology Generation Gap: There Are Not Only Drastic Changes as a Result of the Gap Between Youth Culture, Parents, and Teachers, but Today, It’s also Happening Within This New Generation Itself

Fresh results from Label Networks’ Fall Study 2008 reveal where the technology gap is headed and how this is redefining markets in North America, Europe, Japan, and China.