Called the “Grand Slam” with the slogan “Always the Sun,” in usual big-media style, Bread & Butter’s founder Karl Heinz-Muller announced a bombshell tonight during the opening of the Bread & Butter Berlin with some major news for Europe’s leading fashion and denim trade show. The show is moving back to Barcelona for the winter […]
Author: Kathleen Gasperini
Alternative Press Magazine’s Inaugural Music Awards Drawing Best Bands in Youth Culture Today, Plus Coinciding with Vans Warped Tour and Rockstar Mayhem Tour
On July 21, 2014, Cleveland, OH, will transform into rock central not only because it’s the home to the Rock and Roll Hall of Fame, but Alternative Press (AP) Magazine’s inaugural music awards is so far, attracting an amazing range of musicians presently hot within youth culture markets. Along with the line-up and expectations of […]
MAHFIA And Group Y To Host 2nd Women’s Action Sports Industry Event
Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]
X Games Debuts in Austin, Large Crowds, Mega Sponsor Activation, Bad Religion, Kanye, and High Action Sports Drama
The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]
Snowboarding Becomes United with Launch of World Snowboard Tour 2.0
Ticket to Ride (TTR) has announced the successful collaboration between riders, top events, nations and the snowboard industry towards a unified contest series in freestyle snowboarding after their annual general assembly meetings last week in Barcelona. This marks a bright future for the industry and success of the sport. Here’s more: TTR, a non profit […]
Pepsi Launches Streetwear, Sneaker, and Electronics Collections—Hopes to Gain Cred with Global Youth
In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]
The Drinkable Book—Unique Storytelling and Water Purification System by Water is Life
Water is Life has created one of the most unusual and helpful items ever, called the Drinkable Book. It’s the first-ever manual that teaches about safe water tips and serves as a tool to kill deadly waterborne diseases. Basically, this beautiful book creation functions as a water purification system. Each page is a filter that […]
X Games Austin Debuts Festival-Like Experience In Addition to Action Sports Competition
X Games in Austin, TX, June 6-8, 2014, is shaping up to be a different sort of event than it was in Los Angeles. Today, they announced that not only would there be the world-class action sports competitions, but 9 themed festival villages along with an entire music line-up. The festival villages are called Galleria, […]
Please Vote! SXSW Eco Conference Is Considering Label Networks as a Presenter on Youth Culture X Sustainability—Here’s What to Expect
Label Networks is currently being considered as a speaker at the upcoming SXSW Eco Conference in Austin, TX, October 6-8, 2014. The first step however is to get supporting friends, colleagues, and those interested in our topic to vote on SXSW Eco’s Panel Picker until May 16. We hope you can support our presentation! Vote […]