Author: Bernadette Matroka

Bread and Butter Berlin Announces Big Changes, Eliminating Certain Exhibitors and Re-Organizing Areas to Prepare for Forecasted Challenges in Fashion in the Near Future

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Undoubtedly the leading fashion trade show in Europe for Street and Urbanwear, Bread and Butter in Berlin leads the way for evolution in cadence with the changing times. On Sept 4, 2012, President Karl-Heinz Muller announced his show has faced some decisions and would be editing out specific brands in the future and limiting the […]

Coke X EOps X Designer Michael Young Jump Into the Designer Headphones Trend Made from Recycled Bottles

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Wearable technologies, particularly designer headphones have been going strong ever since the iPhone eggshell white earbuds became a status symbol and fashion brands like WeSC started creating this unique accessory as a tool of style. Now, designer headphone brands from Marley to SmartEars to SkullCandy are a regular part of any streetwear trade show and […]

Banksy Strikes Just as London Cracks Down on Street Art for Olympics

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The London Games begins this week with the opening ceremonies on July 27, 2012, and the London police have been all over ridding the city of street art in preparation. Of course, this is the perfect time for notorious Banksy to strike and so far, two fabulous pieces have captured the attention of street art […]

Denim Round-up: Guerilla24 Selvedge Denim From Hong Kong; True Religion Goes Americana; Bread & Butter’s Denim Religion Show

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Introducing Guerilla24 Guerilla24, a unique new denim brand from Hong Kong featuring selvedge jeans, is taking an interesting marketing route of utilizing street art as the backdrop to the appropriately named Guerilla24. Debuting earlier this month in the downtown street art gallery Crewest, the brand collaborated also with Bullet Magazine for its opening show, attracting […]

The Future of Fashion Summit by Sportswear International Highlights European Denim Trends, Topics on Retail, Digital Imprint, POS Emotional Impact, Brand Transparency

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In their first Future of Fashion Summit, Sportswear International provided a unique platform in Berlin, July 3, 2012, the day before Bread & Butter Trade Show for an impressive group of key speakers and topics ranging from changes in fashion and denim retail, to the Digital Lifestyle of today’s consumers (stay tuned for Label Networks’ […]

Mid-Summer Update on Winter News: TTR World Tour Changes Name to World Snowboard Tour, Giving Cred to World’s Most Significant Snowboard Tour

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The FIS may not agree, but TTR (Ticket To Ride, founded by legendary snowboarder Terje Haakonsen) has never really played by their rules anyway. TTR World Snowboard Tour announced July 3, 2012, a name change from TTR World Tour to the World Snowboard Tour marking yet another stance on the fact that they are the […]

The Denim Religion Show at Bread and Butter Berlin Brings Performance Art and Streetwear Together

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As Bread & Butter Berlin ramps-up for their leading-edge fashion trade show, they’re also releasing invites to a variety of interesting art shows, music, and various unique performances that combine fashion and movement. One that we found especially appealing is The Denim Religion Show to take place each day, July 3-5, 2012 at the Tempel […]

H&M’s Exclusive Collab with Parisian Fashion House Maison Martin Margiela Steps-Up Masstige

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H&M, the fast-fashion retailer borne in Sweden, is known for their innovative collaborations with top fashion designers. Their global stores are quickly becoming legendary for outshining even some of the best boutiques and have fast grown as a new favorite store among youth culture as seen in our Youth Culture Studies. One reason is their […]

European Trade Show Updates: Bench Skips Bread & Butter; Panorama Cancelled; Flip, Trade Show for Streetwear, Action Sports Springs to Action

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The effects of the economy have taken a particularly hard toll for European fashion trade shows and brands, but at the same time, with such challenges, redefined new markets and opportunities have risen that may not have been available before. First, Flip, a new trade show for action sports, urban, and streetwear, created by Moda, […]

Streetwear and Urban Contemporary Fall Jackets Bring Mix of Camo, Wool, Multi-Dimensional Patterns, and Retro Re-Makes of the Classic Denim

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This Fall, expect a wide spectrum of genres particularly in the United States, when it comes to streetwear and urban contemporary outerwear, especially jackets. In higher-end streetwear (what Bread and Butter types call “urbanwear” which in our American eyes would be mistaken for say, Fubu, and why no one here dares call cutting-edge brands like […]