Author: Bernadette Matroka

H&M to Debut David Beckham’s Briefs Collaboration

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H&M, the fast-fashion retailer from Sweden, has been forging ahead with some interesting collaborations with various top designers over the years, and capturing the hearts and wallets of youth culture across the United States, as indicated in our Youth Culture Studies. On February 2, in 1,800 H&M stores, the David Beckham collaboration for bodywear will […]

eBay’s Pop-up London Store Combines Smartphone Shopping with Brick and Mortar

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eBay Pop-up shop in London’s West End turns shopping into an ironic mix of m-commerce in brick ‘n mortar. Photo by Getty Images.In a very interesting move by eBay, their pop-up shop that started December 1 in London’s West End high street district may have tapped into a growing trend in shopping patterns. The pop-up […]

Girl with the Dragon Tattoo Look Coming to H&M by Trish Summerville

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The much-anticipated cult hit book series and movie from Sweden is being remade into English, inspiring an entire hardcore girl collection via H&M.