Author: Bernadette Matroka

Influencer-How Trends and Creativity Become Contagious

A new short film by R I Creative gets into the concept of why and how people become influencers and trends are created.

Levi’s To Introduce Water-less Jeans

Yet another step towards greater sustainability, Levi Strauss has re-created the process of making denim, using far less water.

Behind-the-Scenes Interview with Banksy’s Exit Through the Gift Shop Documentary Producer Jaimie D’Cruz and Editor Chris King

Now you know how the film came about, the elusive nature of Banksy, and the effect this documentary has had on the street art scene, films, advertising, and culture jamming.

Jean-Paul Gaultier Channels Joan Jett with Mullets and Androgyny, Capturing a Mix of Retro Movements

Youth fashion is often influenced by music and mix of eras, and as seen again during Paris Fashion Week, the next step may be the return of glam rock, punk, and the Jett mullet.

The Anti-Punk Punk of Balmain at Paris Fashion Week Causes Stir -But Really, It’s Copped from Youth Culture

Before Paris Fashion Week even started, we posted our latest fashion street report, which in many ways, illustrates the source of trends, not the other way around.

Eco-Friendly and Technology-Driven Solutions on the Cutting-Edge: Seoul’s Xylophone Bike Path, Berlin’s Binary Clothing, and the Knitted Coffee Cup Cozy

In our opinion, youth culture also means innovation or thinking with the eyes of new. Here are some ideas that inspire.

Urban Decay, the Latest in a Series of Brands Jumping On the QR Code Wave of Advertising and Brand Messaging in Youth Culture

QR codes are catching on as the new interactive format using mobile technology, creativity, and genius.

New Street Art from Banksy–Just in Time for London Fashion Week

Legendary street artists Banksy has been busy again. Here’s what he has to say.

Hermes Global Scarf Campaign, J’aime Mon Carre, to Attract Young Hipsters Features Interesting Marketing Methods

How Hermes is reinventing the iconic scarf deserves a second look.

Distance Printing Machine, FacadePrinter, Makes Doing Street Art or Giant Billboards in Hard-to-Reach Places, Possible

Using paintball machine technology and an aripressure-marker that can fire thousands of colorballs, it’s now possible to get art, ads, messages in more locations. Welcome to a new medium.