Author: Bernadette Matroka

Madonna’s Collection for Macy’s Starts Marketing Push with Lourdes as Lead Blogger for MaterialGirl Site

Not sure which is more interesting, the actual 80’s retro collection that’s sure to spark even more Material Girl looks for back-to-school, or Lourdes very teen blog that says a lot about her personality.

Milan Runway Shows Underway with Sports Influences in Many: Vivienne Westwood’s Punk Skater; Thom Browne’s Fixie Cycle Chic

News from Milan’s fashion week featuring Spring-Summer 2011 menswear indicates lots of trends coming from street, sports, 80’s grunge.

Cool Campaigns for FIFA World Cup: Fader X Nike Sportswear World Music; adidas Originals Star Wars Mash-up; Crewest Street Art Soccer Balls and Viewing Parties; Soccer Ball Ice Cubes

2010 FIFA World Cup soccer fever is underway, and here’s a quick recap of some more interesting campaigns commemorating the big event in South Africa starting on June 11.

Dennis Hopper Discusses Art

Dennis Hopper passes away at 74. Here%uFFFDs a tribute to the legend, plus an excellent video of him explaining his art collection including the importance of street art.

Lady Blue Shanghai by David Lynch for Dior Among the Best of Indie Fashion Films

Fashion films have become the new indie of indie movies, but Lynch%uFFFDs 12-minute noire captures the essence of the filmmaker, and brand-as-poem. Starring Oscar winner Marion Cotillard.

World Cup Soccer Fever and Umbro’s Brilliant Campaign Featuring 7 National Street Artists for Unique Badge and T-shirt Collection

Top marketing ploys in sports right now are jumping on the upcoming World Cup in South Africa. However Umbro’s England Home Kit is among the most unique, combining top national artists with collectibles feeding soccer-frenzy.

H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF

Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.

Collaboration Round-up: BMW Art Cars and Jeff Koons; Coca-Cola and Karl Lagerfeld

Still an energizing force in grabbing attention, these two collaborations are interesting because they cross over fashion, cars, beverages, art, and retail.

Surf-Inspired Niche Brands Indicate New Wave of Surf Fashion on the Horizon

The past year new surf-inspired brands from niche scenes in Santa Barbara, Malibu, and Venice, CA have made waves at shows such as Project, Capsule, and Bread and Butter. Label Networks takes a look at the new surf fashion culture.

Pro Snowboarder Kelly Clark Makes Herstory with 4-Time Win in Halfpipe at the Burton U.S. Open of Snowboarding

The fun and congenial atmosphere of the Burton U.S. Open of Snowboarding continues its tradition of one of the best events in the sport.