Author: Bernadette Matroka

Boarding for Breast Cancer Launches Chasing Sunshine, a Documentary Following Pro Snowboarder Megan Pischke and Her Journey with Breast Cancer

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In honor of upcoming Breast Cancer Awareness Month in October, Boarding for Breast Cancer (B4BC) is proud to continue its commitment to the survivor community with the launch of the digital release of the powerful and inspiring B4BC documentary film, Chasing Sunshine, made possible by The North Face. Chasing Sunshine follows professional snowboarder Megan Pischke […]

Freitag Creates Compostable Denim, Launches Cool, Creative Campaign on a Horse

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Freitag continues push trends when it comes to sustainability, fashion, and style, this time with their five-pocket denim jeans that are completely 100% compostable. First, as they describe it, denim is back in Europe where the name started, “de Nimes” for denim and “genes” in French. Using their F-ABRIC denim, they’ve created denim jeans using […]

International Olympic Committee Announces $2 Million Dollar Fund to Aid Refugees, Using Sports to Help Young People in Need

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The refugee crisis across Europe, Africa, and the Middle East is forcing organizations and businesses to do things differently based on humanitarian needs. The International Olympic Committee (IOC) has stepped in during times of crisis before with various programs to help those in need. Last week, the IOC today announced a $2 million dollar fund […]

Surfer Bethany Hamilton Awarded the Coveted Wildcard In Upcoming Swatch Women’s Pro

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Bethany Hamilton (HAW) has been awarded the coveted wildcard into the Swatch Women’s Pro and will compete alongside the world’s best female surfers September 9-20, 2015. The event will mark Hamilton’s first appearance in competition since giving birth to son Tobias Dirks in June of this year. The Hawaiian last took part in an event […]

Parsons School of Design to Focus on Sustainable Fashion

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Parsons School of Design has a new dean of fashion, Burak Cakmak, who is known for his work as sustainability director for Kering’s Gucci and Stella McCartney, and before that, the Gap. Parsons, which is known as a leader in fashion design education, is also where famous designers such as Marc Jacobs, Anna Sui, and […]

Youth Olympic Games in Buenos Aires 2018 Features BMX, Beach Volleyball, More, Plus Huge Emphasis On Engaging Youth Culture Via Social Media…Finally

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The International Olympic Committee (IOC) continues to be behind the times, but at least they are bringing some things up to speed via the Youth Olympic Games and particular the Games in 2018 in Buenos Aires, Argentina. Following the International Olympic Committee (IOC) Board’s approval last month of the sports program, which has put an […]

Bright Streetwear and Action Sports Trade Show Gets Bought by Premium

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On the last day of Berlin Fashion Week, July 10, 2015, as the trade shows wrap-up across the city, and Agenda wraps-up in Long Beach, CA, Bright, known for its streetwear and action sports-inspired brands, announced that The Premium Group, which runs Premium and Seek, has bought them for an undisclosed amount. Bright founders Marco […]

World’s Best Female Surfers to Descend on Huntington Beach, CA at the 2015 World Surf League Samsung Galaxy Women’s Championship Tour, the Vans US Open of Surfing, Plus What to Expect at the Event

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The sixth stop on the 2015 World Surf League (WSL) Samsung Galaxy Women’s Championship Tour (CT), the Vans US Open of Surfing, will welcome back the world’s best female surfers from July 27 through August 2, 2015. The high-performance beach breaks of Huntington Beach will serve as a midway point in the exciting hunt for […]

H&M Rocks It Again with Group Sales Up 23%, Profit Up 18%, 8 New Online Markets, and Launch of H&M Beauty in July

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H&M’s latest sales report has come out for the first half of the year, with amazing results. According to Karl-Johan Persson, CEO, “The strong sales development has continued for all our brands with a sales increase in SEK of 23 percent excluding VAT during the first half-year. Including VAT, this means that sales in the […]

Pharrell Williams X Al Gore, Live Earth–Road to Paris on June 18, 2015

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At the World Economic Forum in Davos in January, 2015, former U.S. Vice President Al Gore, Williams and producer Kevin Wall said they are putting together a music event, dubbed Live Earth — Road to Paris, to build support for protecting the climate. The Live Earth locations include China, Sydney, Cape Town, Rio de Janeiro, […]