Author: Bernadette Matroka

H&M Once Again Reigns Number One in User of Certified Organic Cotton Globally

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According to Textile Exchange’s latest Organic Cotton Market Report 2013, H&M manifests its leading position as the number one user of certified organic cotton with its 29% increase in the last year. This is part of the company’s strategic target to use only more sustainable cotton by 2020. “We congratulate H&M on its continued impressive […]

Recycled Cotton Dress Makes Fashion Sustainability History

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A little yellow dress produced by two Swedish organizations, the Royal Institute of Technology and GreenHouse Labs, has made sustainability history. Unveiled at the prestigious Almedalen Week, a political event held on the Island of Gotland, Sweden, the dress is made completely of recycled cotton fibers. According to Sportswear International which also reviewed the dress, […]

Women in Action Sports Featured on Upcoming World of X Games

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The World of X Games is a series that features a variety of action sports athletes, including those that have competed in previous X Games and others.  This weekend, Saturday, July 26, 2014, at 3 p.m. EST on ABC, the World of X Games will feature top female athletes driving the progression of action sports. […]

Rent the Runway Joins Netflix, Laying Down the Competitive Groundwork for Fast-Fashion

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Renting out designer clothing and accessories has become a booming industry in fashion, especially for those who know what’s-what in fashion but can’t afford to buy such items. The undiscovered additional marketplace, however is a new youth marketplace moving into their mid-20’s who shop differently–with an environmentally conscious buying pattern and who seek ways to […]

Pharrell Launches Another Collab with His Bionic Yarn, G-Star RAW for the Oceans

PHARRELL WILLIAMS Curates Collaboration Between BIONIC YARN and G-STAR Turning Ocean Plastic into Denim

Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]

Pharrell Williams Collaborates with Comme Des Garcon to Create Post-Gender Fragrance “Girl” with Streetartist Design by Kaws

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Unisex, or rather, post-gender is nothing new within today’s youth culture marketplace, but it is new for high-end fragrances. Leave it to Pharrell Williams, who’s been on a roll recently with collaborations ranging from Uniqlo to Adidas, to Peace Love World and G-Star Raw and Burton with his sustainable Bionic Yarn, not to mention the […]

Association of Surfing Professionals (ASP) Enters License Deal for Vans Triple Crown of Surfing; Brings Back Women’s Pipe Masters Event

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After a three-year hiatus, women’s competition will return to Hawaii with the ASP WCT season-ending Maui Women’s Pro as well as a women’s Pipe Masters showcase featuring top international and local talent. These events, combined with two men’s ASP Prime events, and the men’s ASP WCT finale in the Billabong Pipe Masters for a combined […]

Swatch Steps-up Support for Pro Women Surfers; ASP Announces Acquisition of the Billabong XXL Big Wave Awards

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Swatch continues it’s expansion to supporting women in surfing with their recent announcement that it will be the title sponsors of this season’s Trestles Women’s Pro. “We’re delighted to further our involvement in surfing to the World Championship level and are really excited about extending the reach of our surfing events to North America,” Marco […]

Street Artist JR Premieres Les Bosquets with NYC Ballet; Choreography and Music Inspired by Portrait of a Generation

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Parisian-based street artist and TED Award winner, JR, will debut  “Les Bosquets,” the ballet he created in collaboration with New York City Ballet, with original music by Woodkid, and guest dancer Lil Buck on April 29th, 2014. JR’s debut as a choreographer will involve 42 dancers on stage. Les Bosquets is inspired by JR’s first […]

Banksy Site Goes Live Again with Fresh Street Art Mocking Societal Norms

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Leave to Banksy to call attention to what society takes for granted. Or misses. In his latest series of street art, the UK-based artist takes a look at modern relationships, among other things. Posted on his site, which is now live again, is a picture of a couple hugging, but really sneaking peaks of their […]