The addition of consumer days to what was once industry-only trade shows are becoming more popular as the evolution of the fashion industry continues to change with stronger consumer influence and control. Last week, we announced that Bread & Butter trade show in Berlin would be changing their format for their July, 2014, edition, and […]
Just one month after announcing their new campaign Ich Bin Ein Berliner (I am Berliner), a more consumer-friendly website, and an online magazine, Bread & Butter trade show has announced new concepts for their July 2014 show which is to include consumers. Given that Bread & Butter tends to cater to the most core brands […]
The Hunger Games: Catching Fire which premiered this past week not only broke box office records, bringing in $307 million in the first weekend, but has also inspired the fashion industry, particular high-end designers to launch film-inspired collections, videos, Tumblr blogs, and magazines. The latest to note is Capitol Couture by Trish Summerville, the designer […]
On Sunday, November 23, the International Olympic Committee (IOC) held a summit to discuss sports and the environment and the kick-off of the Sochi Games in February, 2014. Two of the key topics centered around bringing young people into sports and the role of sustainability. As we’ve noted before about the Olympics, they are not […]
Bread & Butter in Berlin has launched their next campaign for their upcoming show, January 14-16, 2014 at the Airport Berlin Tempelhof called “Ich Bin Ein Berliner” meaning I am a Berliner. The idea, according to the trade show is to bring the feeling of Berlin to everyone around the world interested in the industry […]
From October 9-11, 2013, some 275 top influencers and athletes in women’s sports gathered for the 4th annual ESPNW Women + Sports Summit in Dana Point, CA. The topic of conversation centered around women in sports and also the missed opportunities that women could bring to sports marketing and industry decision-making. In an excellent review […]
While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]
The Swedish-based fast-fashion giant continues to take the U.S. by storm and capturing the attention of youth culture markets. As revealed in our Fall Youth Culture Study 2013, H&M is higher on the radar than ever before although not quite in the top upper echelons of favorite brands/retailers among 13-25-year-olds, but knowing what’s happening with […]
The fashion industry may change quickly when it comes to new styles and designs for each season, but one area it did not adapt to quickly was the age of technology. However things are beginning to change, thanks in most part to evolution and popularity of fashion films—often short video clips posted on Vimeo or […]
Aeropostale has lost ground when it comes to youth culture markets, and as we’ve reported in our Youth Culture Studies, has been replaced by various brands that are far more in tune with this demographic than the $2.4 billion chain store/brand has been in the past couple of years. In their latest revamp, the brand/store […]