Author: Tom Wallace

A Tribute to Alexander McQueen

Highlights from the legendary designer and how he influenced many in fashion, footwear, and modern theater.

New Media / Retail / Technology / Trends
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QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.

Retail Round-up: VF Corp Down but Vans is Up; Abercrombie & Fitch Re-Bounds; Hot Topic’s”Twilight” Merch Sinking; Sad Good-bye to Alexander McQueen

This roller coaster round-up indicates what new strategies and brands are working in youth culture, and what’s not.

Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

Action Sports Channel Fuel TV in Talks with Viacom

Rumors started swirling late last year that Fox TV was in talks to sell Fuel TV to Viacom, but it looks like things have moved much closer to making it happen soon.

ASR Fashion Show Reveals Action Sports-Inspired Brands Bringing Back ’70s Proto-Punk, ’80’s Flashdance, and Early ’90’s Grunge

Acid wash denim, strategic rips, bright colors, florals, and off-the-shoulder silhouettes created a unique range of genres and styles indicating where things are headed for Fall 2010.

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.

X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.

Fresh data on ad type preferences among 13-25-year-olds reveals where things are headed when it comes to effectively reaching specific demographics.

Sundance Film Festival Wrap-Up: Films that Will Impact Youth Culture Most, from Kristen Stewart and Dakota Fanning’s”The Runaways” to Street Artist Banksy’s”Exit Through the Gift Shop”

Often it’s NOT the winners of the world’s most popular indie film festival that set new trends in motion, but rather, ones that relate to youth culture via music, art, love, social networks, and the environment. Fresh from Park City.

Author: Tom Wallace

A Tribute to Alexander McQueen

Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints

Retail Round-up: VF Corp Down but Vans is Up; Abercrombie & Fitch Re-Bounds; Hot Topic’s”Twilight” Merch Sinking; Sad Good-bye to Alexander McQueen

Action Sports Channel Fuel TV in Talks with Viacom

ASR Fashion Show Reveals Action Sports-Inspired Brands Bringing Back ’70s Proto-Punk, ’80’s Flashdance, and Early ’90’s Grunge

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Sundance Film Festival Wrap-Up: Films that Will Impact Youth Culture Most, from Kristen Stewart and Dakota Fanning’s”The Runaways” to Street Artist Banksy’s”Exit Through the Gift Shop”

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Author: Tom Wallace

A Tribute to Alexander McQueen

Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints

Retail Round-up: VF Corp Down but Vans is Up; Abercrombie & Fitch Re-Bounds; Hot Topic’s”Twilight” Merch Sinking; Sad Good-bye to Alexander McQueen

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

Action Sports Channel Fuel TV in Talks with Viacom

ASR Fashion Show Reveals Action Sports-Inspired Brands Bringing Back ’70s Proto-Punk, ’80’s Flashdance, and Early ’90’s Grunge

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Advertising Preferences and Youth Culture -Changes in Most Preferred Methods Reveal New Opportunities for Reaching Target Markets

Sundance Film Festival Wrap-Up: Films that Will Impact Youth Culture Most, from Kristen Stewart and Dakota Fanning’s”The Runaways” to Street Artist Banksy’s”Exit Through the Gift Shop”

Office:

Contact: