Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]
Too early for a snowboarding story? Not if you’re at Label Networks. We’re all snowboarders and have been craving some wintery news. Which is why we’re also pleased to hear that Burton is adding 2 new flagship stores this Fall to service San Francisco Bay area residents headed to Tahoe. One will be in Berkeley […]
The latest announcement from Instagram, which was bought by Facebook last year for a cool $1 billion, is that it now has video capabilities. Instagram’s Co-Founder and CEO Kevin Systrom said that Instagram will now allow users to create 15-second videos that can also be shared. There will be 13 filters to start. Instagram, which […]
Last week, Credit Suisse published an interesting report tracking the growing market of wearbale technologies. As we’ve noted in various Label Networks’ Youth Culture studies and Future Consumer Reports, wearable technologies are quickly becoming not only key components to one’s individual style, but can be the defining fashion statement overall. Ranging from watches to designer […]
Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]
Uniqlo continues to capture the youth culture marketplace, especially in Asia as the largest apparel retailer in the region. In Tokyo where the brand is headquartered, their recent financial reports from March 2013 noted that same-store sales increased by 23.1%. In addition, total sales including online sales increased by 22.9%. Uniqlo is also continuing its […]
Today, April 2, 2013, Billabong again asked for a halt in trading while confirming that the two take-over bids are still in review and plans for a big announcement are to be made this week. The ongoing drama for the surf and action sports brand has been brutal. In January, VF and Altamont Capital Partners […]
More brands are moving in the direction of creating sustainable products, as they should be. Not only is it important for the environment and to reduce effects on global warming, among many other things, but today’s there’s an entirely new generation that looks to the “green history” of a product before purchasing. In our Sustainability […]
Undeniably, the Burton U.S. Open of Snowboarding is the most prestigious event in the sport snowboarding, attracting the top pros from around the world, media attention, and this time, due to a new location from Stratton Mountain, VT, to the mega-resort of Vail, CO, more fans than ever before in the event’s 31 year-long history. […]
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]