The growing fanbase of artistic underdogs hasn’t just captured this generation’s hearts, but are becoming increasingly attractive to corporate branding and marketing strategists.
Retail Round-Up: U2’s Pop-up Shop Opens in Urban Outfitters Space15Twenty; Japanese Fruits Magazine Opens Store in Shinjuku; Spain’s Mango Expands; Gap Declines; J. Crew Squeezes
Levi’s sponsored his ICA exhibition as part of an upcoming collab, but the unbelievable circumstances of his arrest may have just boosted his cred-factor even higher.
Quiksilver Continues to Get Hammered: 200 Laid-Off, Poorly Timed Commercial with Microsoft Debuts; Prized Jewel DC Shoes Rumored to be Sold to VFC%u2026and Here’s What Youth Markets Think
Label Networks recaps the brand’s preference placement among 13-25-year-olds in our consumer data from North America over the last 5 years (one reason why subscriptions come in handy).