Still not able to capture the marketshare they once had among teen buyers, Aeropostale’s Q1 report this week marked a loss of $45.3 million. The results were short of Wall Street expectations. According to our latest Spring Youth Culture Study 2015, Aeropostale has lost considerable preferences among specific segments of the teen marketplace, whereas other […]
The 105-year-old organization Boy Scouts of America continues to struggle with various policies which have given the organization a tainted reputation. In particular, is the ban on adult gay leaders. But today, May 21, 2015, during the National Conference of the Boy Scouts of America, the new President Robert Gates, who was formerly the U.S. […]
NASTAR is one of key pillars for young skiers looking to get into racing. As a recreational ski racing program at 115 resorts across the nation, it engages more than 165,000 racers each season. Often the pacesetters are legendary icons of skiing, and racers can use a handicap system to measure their times against top […]
VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]
11-time world surfing champion Kelly Slater has launched his eco-friendly collection of home furnishings with PBTeen, starting with a star-studded launch party April 30, 2015, at the World Surf League’s headquarters in Santa Monica, CA. The collection is decidedly cool for many reasons. First, most of the pieces have some element of sustainability, similar to […]
Conde Nast has been making several transitions for the past year and has announced through an exclusive with Business of Fashion, that Style.com will become a global ecommerce platform starting this fall. The editorial that is on Style.com will be moved over to American Vogue, which should limit some of the redundancy that’s been taking […]
Here it comes again: Another shareholder, Consac LLC, has called for Quiksilver to sell due to lower than expected stock prices. This comes just a month after Andy Mooney was removed as CEO and replaced by Pierre Agnes, and Bob McKnight was back on board as Chairman. Quiksilver has been undergoing significant changes in the […]
After another financial results indicating lower than usual sales, troubled teen retailers Abercrombie & Fitch and Hollister have ditched the sexy-sales approach of shirtless, buff guy models, and are moving towards a more laid-back, Americana tone. Like American Apparel moving in the direction of Gap, so too is Abercrombie & Fitch and Hollister having to […]
Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore. There were rumors that Bonfire and Nikita […]
More fashion and footwear brands are raising the stakes when it comes to their initiatives towards sustainability. Like H&M and Kering, leaders in this category, so too has Adidas stepped up their game. This week, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty […]