In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after coming off of an incredibly successful SXSW engagement.
The Festival is gaining attention fast as the end of season celebration attracting the tribe of winter sports enthusiasts, supporters, partners, athletes, and artists all coming together to shine much needed attention on young women with breast cancer and increasing awareness using a combination of fun, snowboarding, music, and athlete inspiration.
Join the celebration of Shredding the Love for 20 Years and continue the B4BC journey for another 20 years! Here’s what to expect:
• Headlining Band: CocoRosie: Bringing the B4BC Festival their eclectic mix of operatic, hip hop/freak folk blenders to the stage after coming off of an incredibly successful SXSW engagement.
• Big Air Expression Session with Jamie Anderson: Olympic Gold Medalist, B4BC athlete ambassador and Sierra-at-Tahoe rider
• Host Sal Masakela: Sal, a beloved commentator, journalist, musician and producer best known for his work presenting NBC’s Red Bull Signature Series and now, VICE WORLD OF SPORTS premiering on the new Viceland channel, returns for the B4BC 20th Anniversary once again as the official Host of the Festival!
• Band Performances by Panic is Perfect, a Bay-area based band known for live shows that captivate audiences with instrumental sagas, high-energy percussion, and soulful grooves that make it nearly impossible to stand still; and The Family Crest, a San Francisco-based 7-piece group that makes music on an epic scale, with a multitude of instruments, amazing vocals, and voted NPR’s favorite last year.
Photo + Art Exhibition and silent auction curated by Trevor Graves and NEMO Design featuring industry artists such as Caia Koopman, Jamie Lynn, Vanessa Stark, Tina Basich, and the world’s most iconic photographers such as Dawn Kish, Mark Gallup, Jeff Curtes as they trace the journey of B4BC and snowboarding
108 Sun Salutations Yoga Event: Starting the Festival will be a yoga portion inspired by Shiva Raes “Global Mala Project” and B4BC’s Yoga Heals program to bring as many people together as possible for a powerful group session, led by Olympic Gold Medalist Jamie Anderson, Pro Snowboarder and B4BC Wellness Ambassador Megan Pischke, and local yoga instructors and icons Shaelah Morris and Sherry McConkey. Join or sponsor a salutation at Classy.org/b4bcsunsalutations
• Festival Village featuring B4BC supporters, cause-marketing partners, and supporters over the past 20 years with live art snowboard painting, interactive sponsor booths, raffles, silent auctions, gear, accessories, and apparel
• Exclusive B4BC “Shred the Love” merchandise debuting at the Snowboard + Music Festival courtesy of Volcom
• Pro rider autograph sessions
• Epic snowboard and skiing at Sierra-at-Tahoe on more than 400 inches of snowpack
• B4BC’s outreach booth teaching hands-on education
“We are so stoked to bring back the B4BC Snowboard + Music Festival at Sierra-at-Tahoe as our 20th Anniversary Celebration,” says B4BC Co-Founder and Executive Director, Kathleen Gasperini. “The Festival has always been one of the best ways to open new doors and spark new passion with fun ways to fundraise, educate, and celebrate with our sponsors, volunteers, athletes, musicians, and artists—it’s going to a day to remember!”
“Sierra-at-Tahoe has had some memorable moments with B4BC throughout the years,” states John Rice, GM of Sierra at Tahoe. “We can’t wait to host the 20th anniversary celebration and create some more. We’ve supported their mission from day one and are excited to walk along side them spreading awareness about breast cancer and breast cancer prevention.”
Every year, B4BC provides over 100,000 individuals with peer-to-peer communication and education on how to reduce your breast cancer risk, how to perform a breast self-exam and provide an opportunity to experience what a cancerous lump feels like through the use of life-like jelly breast molds. Our annual outreach impressions reach 1,320,000 young people around the world.
The Festival will also follow sustainability guidelines based on B4BC Zero Waste Sustainability Goals, measuring and offsetting our carbon footprint in order to take responsibility for our impact on this planet.
A milestone like surviving for 20 years is an amazing accomplishment for any non-profit. We hope that by hosting our B4BC 20th Anniversary Snowboard + Music Festival, with your assistance we can continue to achieve our goals, and ultimately reach more people than ever in the next 20 years!
For more information, or to get involved to support B4BC’s 20th Anniversary Snowboard + Music Festival, please contact getinvolved@b4bc.org.
LIFT TICKETS + MUSIC FESTIVAL: To get a ticket for snowboarding or skiing and to attend the Festival, purchase a normal lift ticket through Sierra-at-Tahoe for April 2 and $10 from each ticket will go towards B4BC and grant you entry to the Snowboard + Music Festival.
MUSIC FESTIVAL ONLY: Just attending the B4BC Snowboard + Music Festival? Donation requests start at $20, and you’ll be automatically entered to win a signed GNU snowboard: B4BC Snowboard + Music Festival tickets.
Can’t make it this year, but still want to support B4BC? Donate here and add your name to the list of our special supporters! Your donation is tax deductible.
B4BC 20th Anniversary Snowboard + Music Festival would like to thank the following supporters for helping to make the 20th Anniversary Festival come true: Sierra-at-Tahoe, The North Face, Volcom, Nixon, Vans, Gnu, NEMO Design, Mahfia TV—B4BC official media partner, Von Zipper, Active, Yes., BeCore, Asymbol, Monitor Premiums, Eekoe, Proof, Lake Tahoe Resort Hotel, Yoga Studio Tahoe, CocoRosie, Panic is Perfect, The Family Crest, DJ Lady Sha.
About B4BC: Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation that advocates early detection and a healthy, active and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996 with the 1st B4BC Snowboard + Music Festival, the foundation empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs.
About NEMO Design: Nemo Design is a brand design agency based in Portland, OR, creating modern marketing for the world’s leading active lifestyle brands. In 2015 Nemo was recognized by Ad Age as the Best Small Agency in the Northwest Region, silver as well as Outside Magazine’s Best Places to work, ranked 7 of 100.
About Sierra-at-Tahoe Resort: With 400+ inches of average annual snowfall, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates, Sierra-at-Tahoe is the epitome of the authentic California snow experience. For beginner skiers and riders, Sierra offers over 100 acres of dedicated learning terrain, four beginner-only conveyor lifts and PSIA Certified Instructors. Sierra is the place to learn skiing or riding in Lake Tahoe. For freestylers, a commitment to innovative terrain parks has led to Sierra being recognized by TransWorld SNOWboarding as the #1 Best Value and a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. Sierra-at-Tahoe embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. For more information please visit www.sierraattahoe.com.
About Lake Tahoe Resort Hotel: Lake Tahoe Resort Hotel is South Lake Tahoe’s only all-suite lodging option. Every hotel reservation includes a comfortable two-room suite, free breakfast and a nightly happy hour.
