On May 29, Thursday, Abercombie & Fitch released their Q1 financials and things looked grim. Results reflected a GAAP net loss of $23.7 million compared to a GAAP net loss of $7.2 million the year before. Mike Jeffries, Chief Executive Officer, said, “In what remains a difficult teen retail environment, we are pleased that earnings […]
In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]
Unisex, or rather, post-gender is nothing new within today’s youth culture marketplace, but it is new for high-end fragrances. Leave it to Pharrell Williams, who’s been on a roll recently with collaborations ranging from Uniqlo to Adidas, to Peace Love World and G-Star Raw and Burton with his sustainable Bionic Yarn, not to mention the […]
More smart brands today are realizing that the intersection of new media, technology, and storytelling are vital towards reaching future markets. Branding, marketing, and advertising have are all being revolutionized by the art of unique storytelling skills and platforms. The FoST Conference, which stands for Future of StoryTelling, which takes place in NYC October 1-2, […]
As an $18 billion apparel business, Los Angeles, CA, is increasingly seen as the fashion capital of trends in the United States. There is tremendous interest in streetwear, surf and beach lifestyles, and the L.A. Style. According to recent study sponsored by CIT and the California Fashion Associate called “The Los Angeles Area Fashion Industry […]
Ever since David Beckham’s Bodywear launch for H&M in 2012, there’s been increased demand for more from the collaboration. Now, going head-to-head with other swimwear brands, and board short manufacturers, H&M has announced the debut of the David Beckham swimwear collection scheduled to hit stores on Thursday, May 22, 2014. For the kick-off, David Beckham […]
Fresh results from our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 dives into shifts in spending patterns, brands, and influences when it comes to youth culture and their choices in fashion, technology, footwear, entertainment, and lifestyle patterns. In this story, we take a look at how the landscape […]
Good news for swimwear manufacturers and brands that create anything with LYCRA as owner INVISTA announced last week the launch of a bio-derived spandex. The spandex fiber will come from a renewable source, dextrose, which comes from corn. According to Sustainable Brands, INVISTA, which also produces the COOLMAX®, CORDURA®, STAINMASTER®, ANTRON®, THERMOCOOL® and THERMOLITE® brands, […]
While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]
In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]