Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, a new women’s surf brand has been named, Amuse Society. The brand is the third brand announced by Stokehouse Unlimited, a conglomerate created by Paul Naude, formerly from Billabong. Stokehouse’s first brand was Vissla, a men’s surf brand […]
Story and Photos by Tom Wallace and Kathleen Gasperini One of the strongest shows coming out of the Vegas fashion trade shows earlier this month was Agenda, which returned to Vegas for the second time February 17-19, 2014, as part of Modern Assembly (including Liberty Fairs and (capsule)), and challenging the status quo of MAGIC’s […]
After getting a great deal of pressure from exhibitors and fashion industry leaders about Bread & Butter’s decision to add two consumer days to the end of their upcoming trade show in July, director, Karl-Heinz Muller has announced today, February 25, 2014, that they will remain an industry only show after all. The aim for […]
Story and Photos by Tom Wallace and Kathleen Gasperini (capsule) trade show was among the trifecta at Modern Assembly in Las Vegas, NV, February 17-19, 2014, along with Agenda and Liberty Fairs that provided exhibitors and fashion industry leaders insights into top brands from Europe, Japan, and North America. Launched by the agency BPMW, which […]
Story and photos by Tom Wallace and Kathleen Gasperini There’s no question that Liberty Fairs, now in its 4th show, reminds those of us in the fashion industry of the early days of Project. The show, which was launched by Sam Ben-Avraham, the original founder of Project, has made his latest incarnation of a trade […]
Spending pattern changes among youth culture are redefining the marketplace within fashion, from new influences in brand preferences, to changes in what fits into the lifestyle of a tech-savvy marketplace. Greater access to information and fast-paced changes in communication and social networking patterns have also created new platforms for trends in retail and fashion. When […]
The triangle of today’s most leading-edge trade shows in Las Vegas, NV, called Modern Assembly have challenged the traditional Magic and Project trade shows hosted by Advanstar in new ways. From February 17-19, 2014, these shows including Liberty Fairs, Agenda, and (capsule) have brought together trendsetting brands in streetwear, denim, contemporary, and music-inspired cultures towards […]
On February 7, 2014, GoPro, Inc. announced that it had plans to go public. The rules for filing for a confidential IPO under the JOBS Act means that a company must have less than a $1 billion in sales. So, apparently they are not quite a $1 billion company yet, but they have done extremely […]
The month of January, 2014, has been unusually packed with trade shows and snow sporting news. Starting with the naming of the USA snowboarding team, Kelly Clark’s gold win at Winter X Games in Aspen, Sochi Olympics kick-off, Outdoor Retailer Trade Show, and now, followed up by 2014 SIA Snow Show January 30-February 2, in […]
Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]