Sports utilized as a movement for peace, especially within emerging countries and areas with huge youth populations within refugee camps, has been has gotten another boost by the joint collaboration from the International Olympic Committee and the United Nations. International Olympic Committee (IOC) President Thomas Bach and United Nations (UN) Secretary-General Ban Ki-moon met again, […]
We are pleased to announced that we have been chosen to present at SXSW Eco conference in Austin, TX, October 6-8, 2014, regarding our research and sustainability strategies within youth culture markets. The presentation is called #TheSustainables: Youth Culture’s DIY Future. Today’s youth culture of 13-25-year-olds represent a new generation with different ideals from growing-up […]
Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]
Fergus “Fergadelic” Purcell has been at the center of graphics for streetwear and skateboarding for years. He’s the man behind Palace Skateboards’ Tri-Ferg logo, and has done a number of collaborations with brands such as Stussy and Silas. He’s been given cred for bringing grunge-wear to the runway and crossing boundaries of music, fashion, art, […]
The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]
Ticket to Ride (TTR) has announced the successful collaboration between riders, top events, nations and the snowboard industry towards a unified contest series in freestyle snowboarding after their annual general assembly meetings last week in Barcelona. This marks a bright future for the industry and success of the sport. Here’s more: TTR, a non profit […]
There’s no doubt that Quiksilver, and its other brands Roxy and DC, are in deep water. Yesterday, May 3, 2014, when the surf-brand announced its Q2 results, shares plunged 41% to $3.41. According to an article in the Los Angeles Times, “There is an expectation that business will continue to be challenged in the near […]
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
An epic Finals day at the Fiji Women’s Pro, Stop No. 5 on the 2014 Samsung Galaxy ASP Women’s World Championship Tour (WCT), saw Sally Fitzgibbons (AUS) reign supreme and claim victory after a day of pumping surf at Cloudbreak. She went head-to-head with five-time ASP Women’s World Champion Stephanie Gilmore (AUS) in their first […]
In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]