More smart brands today are realizing that the intersection of new media, technology, and storytelling are vital towards reaching future markets. Branding, marketing, and advertising have are all being revolutionized by the art of unique storytelling skills and platforms. The FoST Conference, which stands for Future of StoryTelling, which takes place in NYC October 1-2, […]
X Games in Austin, TX, June 6-8, 2014, is shaping up to be a different sort of event than it was in Los Angeles. Today, they announced that not only would there be the world-class action sports competitions, but 9 themed festival villages along with an entire music line-up. The festival villages are called Galleria, […]
Good news for swimwear manufacturers and brands that create anything with LYCRA as owner INVISTA announced last week the launch of a bio-derived spandex. The spandex fiber will come from a renewable source, dextrose, which comes from corn. According to Sustainable Brands, INVISTA, which also produces the COOLMAX®, CORDURA®, STAINMASTER®, ANTRON®, THERMOCOOL® and THERMOLITE® brands, […]
Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]
After a three-year hiatus, women’s competition will return to Hawaii with the ASP WCT season-ending Maui Women’s Pro as well as a women’s Pipe Masters showcase featuring top international and local talent. These events, combined with two men’s ASP Prime events, and the men’s ASP WCT finale in the Billabong Pipe Masters for a combined […]
While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]
MAHFIA SESSIONS, a series of events created to educate, influence and entertain passionate women in the action sports industry and powered by Group Y, wrapped up a successful weekend alongside B4BC’s Shred the Love event in Mammoth Lakes, CA, on March 23, 2014. The weekend kicked off on Friday, March 21, 2014, as women from […]
Swatch continues it’s expansion to supporting women in surfing with their recent announcement that it will be the title sponsors of this season’s Trestles Women’s Pro. “We’re delighted to further our involvement in surfing to the World Championship level and are really excited about extending the reach of our surfing events to North America,” Marco […]
In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]
On April 25, 2014, VF Corporation reported their financial results for their first quarter, which were up mostly due to the strong demand for Vans, The North Face, and Timberland which as a category Outdoor & Action Sports was up 12%. “VF’s first quarter results reflect the continued strength of our brands and our global […]