The expansion plans for what’s become one of the leading trade shows for streetwear, action sports-inspired apparel, footwear, and accessories, and upper urbanwear known as Agenda would inevitably invade the space of Las Vegas during what’s becoming a crowded trade show timeframe featuring MAGIC, Project MVMNT, Pool, and Capsule, (and MAGIC’s online show, Shop the Floor). […]
Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]
Sneakerness Zurich convention just wrapped up with massive attendance viewing every type of leading-edge sneaker style on display to the insatiable sneakerhead audience. In its 3rd annual convention, it’s clear that Sneakerness is a growing force in the world of footwear, but also that sneaker culture is a strong marketplace within youth culture, and now, […]
Undeniably, the Burton U.S. Open of Snowboarding is the most prestigious event in the sport snowboarding, attracting the top pros from around the world, media attention, and this time, due to a new location from Stratton Mountain, VT, to the mega-resort of Vail, CO, more fans than ever before in the event’s 31 year-long history. […]
Volcom is taking advantage of it’s PPR family by moving into creating a footwear line, including boots, with the assistance of fellow brand Puma. After 22 years of offering sandals only when it came to footwear, the skate, surf, brand is moving into Vans-like territory featuring a range of styles lowtops, hightops, boots, and an […]
So far, limited information is available, but word leaked from the Quiksilver’s Huntington Beach headquarters yesterday, according to Transworld Business, is that it was another grim day for action sports. According to latest news, Quiksilver has cut Quiksilver Women’s, Quiksilver Girls, and DC has cut DC Women’s. In addition, the surf team from Quiksilver has […]
There’s been a lot of buzz around Vans lately, first with their announcement that they are stepping in as the title sponsor of the U.S. Open of Surf in Huntington Beach, CA this summer, replacing the role that Nike and Hurley held onto for several years, and now their recent collaboration with Metallica, topped by […]
Favorite athlete picks by youth culture today may shake-up perceived notions of valuable sponsorships, not to mention what sports and lifestyles 13-25-year-olds now associate with and how this impacts the businesses surrounding sporting industries, entertainment, and more. In this Future Consumers Report, we focus on fresh data from our upcoming Spring Youth Culture Study 2013 […]
While Skateboarder Magazine, owned by GrindMedia, touted its new and improved online version with more videos, photos, and features than ever before, the bad news that subscribers received in a letter with their Feb/March 2013 issue was that the print version would no longer be available. Subscribers of the print issues were offered the option […]
One of the highlights of the Snow Industries of American (SIA Trade Show, which took place last week in Denver, CO, were the new styles in outerwear, including technical snowboarding gear. Burton Snowboards had two huge announcements, first with their collaboration with L.A.M.B., Gwen Stefani’s brand, and secondly, the launch of a sustainable collection with […]