The latest outline of the various international cities and sporting disciplines for the global expansion of the ESPN X Games has been revealed, indicating where new and old sports favorites will come to life around the world in 2013. The expanded X Games will feature 6 host cities, 7 sports, and 26 disciplines in Foz […]
Tis the season for big waves across some of the hottest surf spots in the world, and with it comes major action in beautiful competitive settings among the world’s top surfers. First, Kelia Moniz won the ASP Women’s World Longboard Title at the Swatch Girls Pro in Wanning, Hainan Island, China last week, November 25, […]
In the continuing struggle to hang on, Billabong announced yesterday, November 18, 2012, that Paul Naude, Director of Billabong and President of the Americas will stand aside temporarily in order to investigate the possibility of putting forward a proposal for a leveraged buyout of the Company. Billabong has been struggling for some time. As a […]
ENK International announced yesterday, November 15, 2012, that it has been purchased by Advanstar Global, owners of MAGIC, Project, Street, S.L.A.T.E., and Pool. ENK ran shows that often competed with MAGIC, for example, taking place during the same timeframes and nearby locations, including shows such as ENK New York, ENK Vegas, and the Fashion Coterie, […]
The quintessential icon of music, rebellion, and style, Converse, the sneaker brand, has become synonymous with youth culture across a broad range of genres and continents. In the case of this story, and in honor of the new leader in China, Xi Jinping, which may have a significant effect on USA X China relations in […]
Vans has recently had a lot going on, from the ramp-up to surfing’s crowned-jewel events at the Vans Triple Crown of Surfing on the North Shore of Hawaii, to their recent announcements that they’ve sold Pro-tec protective gear to Dye Precision, and entered into a new media partnership with IMG to increase their content coverage. […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
As the snow sports industry continues to struggle with how to make itself a more eco-friendly business and outdoor technical apparel companies struggle along the same course, some skiers and snowboarders are figuring out ways to make the most of their urban environment, save on the cost of lift tickets, and utilize the local bus […]
Parking lot d ’elegance and surf culture came together last month at Deus Ex Machina’s latest soiree in Venice, CA. Known for its eclectic corner location at the intersection of Venice and Lincoln Blvds. the retail flagship has become more of a hang-out for the new generation of greaser retro moto biker-heads and bearded surfers […]
Oakley has always been known for having some of the most leading-edge eyewear, from lenses that can practically stop a speeding bullet to fielding text messages and phone calls. Their latest innovation in this season’s goggle launch however takes the cake: Called the Airwave, this goggle, which looks more like large golden ant eyes, will […]