More stories are surfacing over the past two weeks that directly address how the fashion and footwear industries are among the biggest contributors to CO2 emissions on the planet during the COP21 conference that took place in Paris. In interesting new story from Business of Fashion, they report on the recent collaboration of Adidas with […]
Last week, Vice announced the launch of their own cable channel, which in our opinion, is going to give network TV another run for their money. Headed up with the support of such directors like Spike Jonze, we can anticipate a new look at what is entertainment, news, humor, fashion, sports, and cultural coverage. This […]
The International Olympic Committee (IOC) continues to try and make its mark as a relevant entity for today’s global youth culture marketplace by engaging more in social media. Last week, the IOC announced its latest social media campaign asking athletes to share their love of sport and get active with the #iLoveYOG hashtag as they […]
Appearing on a panel discussion at the NeuLion Sports Media & Technology Conference held yesterday, October 27, 2015, World Surf League CEO Paul Speaker discussed the many ways that “Over-The-Top” entertainment is changing the sports media distribution model and how surfing is perfectly positioned to benefit from these developments. The World Surf League (WSL) – […]
Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany. According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the […]
More than 120 U.S. ski/snowboard venues have registered to host a Guinness Book of World Records event in pursuit of four separate records. The event takes place at 10 a.m. (local time zones) on Friday January 8, 2016 and is the “unofficial” kick-off for the snow sports industry’s Learn to Ski and Snowboard Month (January). […]
X Games Aspen 2016 continues to move in the direction of becoming a more all-round festival experience. Last week they announced their music ticket sales and events to take place at Buttermilk Mountain, January 28-31, 2016. After four successful concerts at the base of Buttermilk Mountain in 2015, X Games in 2016 will increase the […]
Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]
Big news from Nike, owners of Hurley today as it was announced that founder Bob Hurley would be stepping down from the helm as CEO after 16 years. He will transition into a new role where he will focus on building and cultivating the community and extending Nike’s relationships with elite athletes. Here’s more: He […]
Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]