On December 26, lucky Target shoppers could check-out Shaun White’s latest collab with the big-box retailer, his home collection, featuring bedding, lamps, curtains, storage shelves, a skate rack, and other dorm-room friendly collectibles like a piggy bank. This collaboration, designed with his brother Jesse, runs until June 2012 in stores and online with prices ranging […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]
Donna Burton Carpenter in the middle.Donna Burton Carpenter may be best known as president and co-owner of Burton Snowboards and her work founding the European Burton sector in Innsbruck, but she also created a unique program called Women’s Leadership Initiative at Burton. Outdoor Retailer Trade Show and the Outdoor Industries Women’s Coalition (OIWC) have confirmed […]
Aussie Kieren Perrow at Banzai Pipeline, north shore, Oahu. Photo by ASP/Cestari.Saturday, December 10, 2011 ended the Association of Surfing Professionals (ASP) surf competition series of the year in massive swells at the notorious Banzai Pipeline, Oahu in the prized jewel of surfing called the Billabong Pipe Masters in Memory of Andy Irons. Kieren Perrow […]
On December 7th, PacSun’s Chief Executive Officer Gary Schoenfeld announced some big news. First that the mall-based action-sports-based chain would be closing 175-200 of its stores in the next 14 months, and that a 5-year $100 million revolving credit deal would be happening with Wells Fargo Capital Finance, and a $60 million loan funded by […]
Epic waves for kick-off of the Billabong Pipe Masters, North Shore of Oahu. Photo by ASP/Cestari. The final stop of the ASP (Association for Surfing Professionals) World Title Series and the crowned jewel of the Vans Triple Crown of Surfing always ends at the infamous break Banzai Pipeline in Oahu’s North Shore. This year, the […]
From Stacey Peralta’s Bones Brigade documentary debuting at Sundance Film Festival 2012. Picture of Tony Hawk from the movie. Photo by Tony Friedkin and Sundance.Each year we attend the Sundance Film Festival for a chance to be among the first to see top films, especially documentaries, and new technology in entertainment that will shape the future […]
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
Kick-off to the Vans Triple Crown of Surfing on the North Shore is about to get underway, with one big difference: there’s a girl in the line-up.