Category: Communication

Quiksilver Q2 Fiscal Results Are Down, 2015 Forecasts Adjusted

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Quiksilver released their second quarter financial results which were way off from being a good sign of reversal. CEO Pierre Agnes says they have to back-peddle from previous predictions. “Currency exchange fluctuations are a major headwind this year, with a negative impact of roughly thirty million dollars to the initial EBITDA guidance for fiscal 2015. […]

San Francisco Unanimously Passes Nation’s First Soda Warning Label, Advertising Moratorium, and What this Means for Coca-Cola

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On June 9, 2015, the California Center for Public Health Advocacy was able to push through in San Francisco the nation’s first Soda Warning Label and advertising moratorium on surgary soft drinks. “By requiring a health warning on all sugary drink advertising and restricting marketing of the same on public property, San Francisco has become […]

Camp Woodward Spreads the Love of Action Sports By Partnering with All Inclusive Collection to Open 2 New Camps in Mexico and Dominican Republic

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Camp Woodward is highly regarded as one of the best places for young people to go to camp and learn action sports and lifestyle skills such as digital media. This week, they’ve announced a partnership with All Inclusive Collection to debut 2 new camps in 2016 at Hard Rock Riviera Maya and Hard Rock Hotel […]

Bread & Butter Trade Show Announces New Investor, Zalando, the Berlin-Based Online Platform for Fashion

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Bread & Butter has made an announcement today, June 8, 2015, regarding a new investor for the trade show, Zalando. Zalando is the Berlin-based online platform for fashion. With the help of Zalando, insolvency proceedings should be closed by 1st October 2015. The BBB team and concept and Zalando are a very good match, and […]

Levi’s Partner’s with Google’s Project Jacquard to Create Conductive Yarns, Revolutionizing Wearable Technology

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The latest in the growing trends of wearable technology comes from Google’s Project Jacquard. Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Levi Strauss is the first fashion brand to partner with Project Jacquard towards creating new interactive touch-sensitive surfaces. “Levi’s has always stayed true […]

Ticket To Ride Pro Snowboarding and World Snowboard Federation Assemble, Create Plans for Yabuli, China, Oslo X Games, and New President

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At their General Assemblies in Vienna on May 29-30, 2015, the World Snowboard Federation and TTR Pro Snowboarding made important decisions to further foster the development of competitive snowboarding. In a move to close ranks the ownership of TTR and the World Snowboard Tour will develop from events-only to include nations and riders. Representatives of […]

Misfit Summer Camp: 20 Years on the Road with the Vans Warped Tour–Book by Kevin Lyman, Photos by Lisa Johnson

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The definitive book covering the first two decades of the Vans Warped Tour, the quintessential rite-of-passage for American teens, is now in book form. “Misfit Summer Camp: 20 Years on the Road with the Vans Warped Tour,” by Kevin Lyman and Howie Abrams and photos by legendary music photography Lisa Johnson contains 200 explosive pages […]

Murder Charges Filed Against Owners of Rana Plaza, Brings Topic of Ethical Fashion Once Again to Forefront, and How this Influences New Buyers of Gen-Z

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Two years since the Rana Plaza collapse killing 1,133 people in garment district Dhaka, Bangladesh, police have filed murder charges against 41 people, including the owners. It was the worst disaster in the history of fashion and sparked outrage among many brands, particularly those in ethical fashion. It launched a rallying cry and movement called […]

Olympic Commission Brings on More Women, Greater Geographic Representation, Forms Olympic Channel Commission

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The International Olympic Committee (IOC) announced this past weekend sweeping changes to the IOC Commissions which will hopefully impact the Olympics in a positive way in the future. President Thomas Bach announced the changes that are a direct result of the reforms stemming from implementation of Olympic Agenda 2020 and the Olympic Movement. First, President […]

Aeropostale Reports Loss of $45.3 Million—Teen Retailers Continue to Be in Trouble

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Still not able to capture the marketshare they once had among teen buyers, Aeropostale’s Q1 report this week marked a loss of $45.3 million. The results were short of Wall Street expectations. According to our latest Spring Youth Culture Study 2015, Aeropostale has lost considerable preferences among specific segments of the teen marketplace, whereas other […]