Just after investing in Firewire and sustainable surfboards, and the launch of his sustainably driven apparel brand Outerknown, Kelly Slater has partnered with PBteen to design a sustainably driven furniture collection of 40 pieces for teens due out in April, 2015. “I’m really excited to be working with PBteen on this project,” said Slater. “While […]
More news has developed about the upcoming trade show Selvedge Run in Berlin July 7-9, 2015 for the denim and streetwear industry. The exhibition space is going to be an open concept with a unique indoor and outdoor platform. According to co-organizer Jorg Shane Brandenburg, they want to make the space affordable and exhibition friendly […]
Changes in spending patterns among today’s youth culture market means that retailers and brands need to incorporate new methods to fit the needs of buyers who are easily adept at technology, social media, and mobile phone culture. That’s why Adidas’ latest app that lets people get in a virtual line for fresh kicks is on […]
Just off the heels of announcing the direction of his new, sustainable-driven apparel brand Outerknown, Kelly Slater, the 11-time Association of Surfing Professionals World Champion, has told Slab Magazine, his intentions for buying a majority stake in Firewire, the surfboard brand. Firewire is one of the few surfboard brands in the industry that have been […]
Story and Photo by Tom Wallace and Kathleen Gasperini Outdoor Retailer at the Salt Lake Palace, UT, is the premiere outdoor trade show in the U.S., which featured 1,036 exhibitors, and an estimated 22,000 attendees over the course of 4 days running from January 20-24, 2015. Key themes this winter included the usual technical outerwear […]
The fashion trade show industry has been undergoing significant changes to meet with challenging economic conditions, changes in consumer spending habits, and the business of fashion as a whole. As more consumers shop online vs. brick ‘n mortar, utilize mcommerce, and engage a DIY lifestyle, so too has the concept of the traditional trade show […]
There was a lot of talk last week during the Outdoor Retailer Trade Show in Salt Lake City, January 20-24, 2015, regarding just who is the modern outdoors person? From Range magazine’s excellent presentation on the Modern Outdoors Woman, to the New Product TV area interviewing panelists on the Modern Outdoors person in general, to […]
X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]
Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]
The 4th Annual Agenda Emerge powered by Group Y held in Long Beach, CA, January 6, 2015, was the biggest conference yet for the action sports and streetwear industries. With a capacity crowd of 825, it was clear that people were interested in hearing how innovation and creativity can produce the most amazing brands, bands, […]