Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]
Category: Communication
The State of Snowboarding: Which Demographic Changed the Most and How We Can Grow the Sport Again
Olympic Agenda 2020 Confirmed Including New Olympic Channel, Sustainability for Bidding Cities, New Sports to Attract Youth Culture
According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]
H&M Conscious Foundation and Kinnevik Reach for Change Join Forces for Youth and Women in Ethiopia
H&M’s Conscious Foundation has been at the forefront of the sustainability movement in fashion, and once again, has announced a ground-breaking collaboration for change. On November 6, the announced that the their H&M Conscious Foundation would join forces with another Swedish brand, Kinnevik and their Reach for Change program, towards supporting social entrepreneurs to imporve […]
Toms Partner with Target’s Blake Mycoskie for a Cali-Casual Collection for the Holidays
The latest cause-related collaboration is coming from Toms and Target with their new collaboration on a collection of women’s and men’s apparel, as well as housewares being released on November 16th. Blake Mycoskie has unveiled his latest revelation in a quick video that brings the casual California lifestyle to Target shoppers for all under $50, […]
Liberty Fairs Brings “Born in the USA” Fashion to Pitti Uomo
Pitti Uomo is highly regarded as an innovative trade fair in Florence that tends to mark the kick-off of the international trade show season for menswear each year. This year, it’s going to be even more special with the recent announcement of the collaboration brought to the show by Liberty Fairs called “Born in the […]
Punk Rock Collection by Joan Jett X Tripp NYC Launches at Hot Topic—On Trend for Teens
Rock chic is always in style of when it comes to youth culture fashion, and the latest Fall Collection from Hot Topic, which launched last week, the Joan Jett X Tripp NYC collaboration, is already making waves in the scene. Hot Topic, as we’ve seen in our Youth Culture Studies, continues to be an important […]
Teen Retailers Need to Get a Clue—Quit Blaming Fast-Fashion, Malls, and Logos for Your Woes
30th Annual Quiksilver In Memory of the Eddie Aikau Invitees Announced
Big wave season is getting underway in Hawaii as noted by the highly anticipated announcement of this year’s invitees to the 30th annual Quiksilver in Memory of Eddie Aikau event at Waimea Bay, on the North Shore. This winter, big wave riding celebrates a special milestone with the 30th annual Quiksilver in Memory of Eddie […]
Burton Snowboarding to Create Experiential Exhibition at Denver City Hall Outside of SIA
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
Most Prestigious Surf Competitions, 2014 Vans Triple Crown of Surfing, About to Launch
It is during these upcoming events on the massive winter waves of Hawaii that the Associate of Surfing Professionals Men’s and Women’s surfing world champions will be decided. The Vans Triple Crown of Surfing – a prestigious three-event showcase series that features the world’s top ranked professionals on the North Shore of Oahu, Hawaii – […]