The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL in its seventh annual sojourn, is pleased to announce the official 2014 artist line-up with the boldest, largest, loudest and most diverse lineup to date. Not only will this year’s festival include the massive ROCKSTAR ENERGY DRINK MAIN STAGE and COLDCOCK AMERICAN […]
Ethical fashion continues in influence changes in manufacturing and distribution in the industry and H&M has always been at the forefront of sustainability. So it comes as no surprise that the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, recognized H&M as a 2014 World’s Most Ethical Company®. […]
Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]
ESPN has officially launched World of X Games, a series featuring a variety of X Games and athlete-focused content on ABC including stops along the Association of Surfing Professionals (ASP) World Tour. The first World of X Games for the ASP men’s and women’s pro surf tour recap shows started with the first men’s stop […]
Cross Company, the big giant retailer out of Japan, has plans to challenge with likes of fast-fashion players such as Uniqlo and H&M. But the twist? Sourcing it all from ethical products and creating entirely eco-friendly fashion. According to a series of reports from Japan, as well as the Business of Fashion, the plan is […]
News from Nikita Clothing and Bonfire Snowboarding: Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Vicki most […]
In a very fitting tribute to TED’s 30th anniversary celebration in Vancouver, Canada, artists Janet Echelman and Google’s Creative Director Aaron Koblin collaborated to create Unnumbered Sparks. This is an enormous textured sky sculpture, 745 feet long hoisted between two buildings that allow participants to paint the sky via a mobile phone app. At night, […]
We are pleased to announce the first MAHFIA SESSIONS from March 21-24 at Mammoth Mountain, CA, which will include Label Networks’ co-founder Kathleen Gasperini in a tribute and panel for female pioneers in snowboarding. Women in action sports are encouraged to attend, as well as those promoting breast cancer research and awareness through B4BC’s Shred […]
Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]
Today, St. Patrick’s Day, the Association of Surfing Professionals (ASP) announced the launch of the Los Cabos Open of Surf, a Women’s 6-Star Qualification Series (QS) event at the quality righthand pointbreak of Zippers from June 16-22, 2014. The addition of the event is a historic step in surfing, as the Los Cabos Open of […]