Category: Communication

H&M Sales Up 12% in Q1; Launches Online Shop In France

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H&M continues to capture the attention of the fashion world. As the fast-fashion retailer from Sweden expands its footprint, it’s also been able to bring a new energy to youth culture fashion. While many retailers including Abercrombie & Fitch, Hollister, and American Eagle have found themselves in difficult positions when it comes to younger buyers, […]

Kelly Clark Wins 7th Burton U.S. Open Halfpipe, Jamie Anderson Wins Slopestyle, Taylor Gold Brings Home Gold at 32nd Burton US Open Snowboarding Championships Presented by MINI

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The world’s best snowboarders came together in Vail, Colorado from March 3-8, 2014, to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. Kelly Clark (USA) and Taylor Gold (USA) became 2014 halfpipe champions and went away $45,000 dollars at the 32nd annual Burton US Open Snowboarding […]

Street League Skateboarding Partners with Fox Sports 1 for Global Distribution

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Big news today, March 6, 2014 from Street League Skateboarding (SLS) regarding their upcoming season and partnership with Fox Sports 1. Check the video.   Here’s the news: FOX Sports and Street League Skateboarding (SLS) are proud to announce a new multi-year partnership that includes live broadcasts of the world’s premier skateboarding contest series on […]

Video Games in the Smithsonian Engage Youth Culture with History, Science, Travel, plus a Nod to the Art of Gaming Culture; Into the Pixel Now Accepting Interactive Art Submissions

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Story by Nori Fumataki, Tom Wallace, Kathleen Gasperini The video gaming industry just got another boost of credibility, this time from the Smithsonian Institution and their recently released Hidden Expeditions: Smithsonian Hope Diamond, and curated exhibition, “The Art of Video Games.” According to the Entertainment Software Association (ESA), the game is designed for young gamers […]

Fashion Round-up: New Women’s Surf Brand Amuse Society; Urban Outfitters Launches Denim Label; Abercrombie & Fitch Q4 Down 58%

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Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, a new women’s surf brand has been named, Amuse Society. The brand is the third brand announced by Stokehouse Unlimited, a conglomerate created by Paul Naude, formerly from Billabong. Stokehouse’s first brand was Vissla, a men’s surf brand […]

Agenda Vegas Brings Leaders in Streetwear, Action Sports, and Music-Inspired Fashion and Footwear to New Levels Mixing up Business with Entertainment and Networking Opportunities

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Story and Photos by Tom Wallace and Kathleen Gasperini One of the strongest shows coming out of the Vegas fashion trade shows earlier this month was Agenda, which returned to Vegas for the second time February 17-19, 2014, as part of Modern Assembly (including Liberty Fairs and (capsule)), and challenging the status quo of MAGIC’s […]

Unliked: How Facebook Is Losing Face with Youth Culture Markets

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Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Bread & Butter Trade Show Remains for Industry Only—Cancels Idea of Consumer Days

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After getting a great deal of pressure from exhibitors and fashion industry leaders about Bread & Butter’s decision to add two consumer days to the end of their upcoming trade show in July, director, Karl-Heinz Muller has announced today, February 25, 2014, that they will remain an industry only show after all. The aim for […]

Capsule Captures Mix of European, Japanese, American Brands, Plus Surprises with Compelling Outdoor Brands

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Story and Photos by Tom Wallace and Kathleen Gasperini (capsule) trade show was among the trifecta at Modern Assembly in Las Vegas, NV, February 17-19, 2014, along with Agenda and Liberty Fairs that provided exhibitors and fashion industry leaders insights into top brands from Europe, Japan, and North America. Launched by the agency BPMW, which […]

Liberty Fairs Brings Intelligent Style, Leading-edge Denim, and Reconstructed Streetwear to the Forefront

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Story and photos by Tom Wallace and Kathleen Gasperini There’s no question that Liberty Fairs, now in its 4th show, reminds those of us in the fashion industry of the early days of Project. The show, which was launched by Sam Ben-Avraham, the original founder of Project, has made his latest incarnation of a trade […]