When the winter Olympics rolls around, there’s often been ongoing friction between the sanctioning events for qualification to the Olympics, a USSA Event, and highly regarded events and tours such as the Dew Tour. Athletes unfortunately often have to choose which events to participate in as well as sponsors. However on September 20, 2013, the […]
Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]
Business of Fashion this week has put together a fine story on how the surfing industry heavyweights have managed to miss the market on several occasions, resulting in s sagging industry that can’t seem to get out of its own way. Profiling Rip Curl, Billabong, and Quiksilver, it goes back to the history of these […]
Despite only being in its second year, Filter’s upcoming Culture Collide is already looking like a who’s-who in creativity and music industry heavyweights. As we often say at Label Networks, knowing what’s happening with the music industry changes, in particular, the business of music, leads to where trends are headed in many other industries. From […]
When sports have a ripple effect above and beyond the competition scene, it’s always a good story. In this case, it’s also helping the children of the most hard hit area of the tsunami in Japan. Iconic surfer Rob Machado has traveled the world for more than half his life. And during that time, he’s […]
When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]
The International Olympic Committee (IOC) announced some big news this past week, first with selecting the Summer Olympic Games of 2020 to be held in Tokyo, Japan. Secondly, was the news that wrestling would be added back in the same year, beating out baseball/softball and squash. For those of us who have been following the […]
Fashion X Technology continues to move forward not only with fashion brands communicating better view social media and video vignettes, but also mobile apps for shopping and on-site demand. Last week at TechCrunch’s annual Disrupt SF hackathon, Google Glass was back in the foreground via Glashion–the Glass that allows wearers to immediately find the fashion […]
SXSW Eco, from October 7-9. 2013 in Austin, Texas, is turning out to be a formidable conference series when it comes to innovation in sustainability, plus pop culture, new inventions, and networking. Their latest announcement is that Shepard Fairey will be the keynote presenter. Obviously a controversial and innovative street artist, it will be interesting […]
We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]